Content marketing and inbound marketing

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If the situation is already complex for Facebook and its consequences are yet to be seen, in Europe the situation may get worse. This scandal has broken out just before the platform has to contact all its EU users to tell them what data it has on them and ask for their consent to keep it , in compliance with the new data regulations. It is worth asking how many of these people will think better of it after the massive Cambridge Analytica leak and in view of the information that Facebook keeps on them, which may in many cases be surprising.

That will be the ultimate test of the europe cell phone number list extent of this crisis. Facebook has around 20% of its users in the European Union and the platform has been anticipating for months that it is a possible risk to the continuity of an undetermined number of them. Others may decide to delete part of the information that the social network keeps about them, to the point that it is more difficult, expensive or inefficient to target them in any advertising campaign.



Given these possibilities, content marketing and inbound marketing , developed based on criteria of transparency, relevance and respect for the user , are even more advisable. Building a brand cannot depend on opaque actions of data cross-checking or information processing without the knowledge of the users. Honesty as a starting point in the relationship with potential clients is the best recipe for converting them and making them active ambassadors of the value we intend to offer.