Marketing is one
Posted: Tue Dec 17, 2024 3:54 am
According to this myth, marketing execution is always the same in all companies, businesses and industries.
This idea is responsible for wasting up to 100% of the marketing budget on the wrong initiatives:
When managing the marketing of complex products, as is the case with mass consumption products, the following objectives will be pursued:
Brand positioning.
Share of voice.
Execution of advertising campaigns.
They will be useless for the sales process because they do not have the c level contact list focus of attracting qualified leads and executing sales processes with them.
While if the marketing process of complex products in consumer goods companies is considered, the approach is:
Lead attraction.
Execution of the sales process.
Creating unique solutions for each person.
You will be missing out on the amount of money needed to meet your sales targets. In both cases, your entire budget will be wasted. If you choose the wrong marketing process, you risk losing up to 100% of your investment and, even worse, not achieving your sales target.
2) Sellers sell anything:
This is the reasoning behind marketing teams that have not executed their job well. The other common misconception is that “bad results are not my fault, the salesperson has to sell.”
It doesn't work like that. Marketing and sales must work together.
Creators of unvalidated products also hide behind this myth, although it is a mistake. There are few people who are persuasive enough to sell useless products and services, and increasingly rare are the markets where consumer naivety is such that such a strategy still works.
Business leaders who think the solution to their sales problems is to hire more and better salespeople fail because:
Sellers don't sell. Sellers execute (Via Braulio Costa )
To be successful with a business process it is necessary
A good product.
A good process.
A good control mechanism.
A good sales representative.
This idea is responsible for wasting up to 100% of the marketing budget on the wrong initiatives:
When managing the marketing of complex products, as is the case with mass consumption products, the following objectives will be pursued:
Brand positioning.
Share of voice.
Execution of advertising campaigns.
They will be useless for the sales process because they do not have the c level contact list focus of attracting qualified leads and executing sales processes with them.
While if the marketing process of complex products in consumer goods companies is considered, the approach is:
Lead attraction.
Execution of the sales process.
Creating unique solutions for each person.
You will be missing out on the amount of money needed to meet your sales targets. In both cases, your entire budget will be wasted. If you choose the wrong marketing process, you risk losing up to 100% of your investment and, even worse, not achieving your sales target.
2) Sellers sell anything:
This is the reasoning behind marketing teams that have not executed their job well. The other common misconception is that “bad results are not my fault, the salesperson has to sell.”
It doesn't work like that. Marketing and sales must work together.
Creators of unvalidated products also hide behind this myth, although it is a mistake. There are few people who are persuasive enough to sell useless products and services, and increasingly rare are the markets where consumer naivety is such that such a strategy still works.
Business leaders who think the solution to their sales problems is to hire more and better salespeople fail because:
Sellers don't sell. Sellers execute (Via Braulio Costa )
To be successful with a business process it is necessary
A good product.
A good process.
A good control mechanism.
A good sales representative.