Towards inbound: 5 marketing statistics you should know
Posted: Tue Dec 17, 2024 3:40 am
Once again, HubSpot has published its State of Inbound report , a document that provides a global overview of the latest marketing trends and the concerns of industry specialists. Respondents from 99 countries and companies from all sectors and sizes respond based on their day-to-day experience and the overall objectives of their companies.
Here I'm going to break down the asia cell phone number list five most relevant marketing statistics from this report that no company should overlook when reviewing its marketing strategy. But first, a little spoiler : the world is becoming more and more inbound .
The main priority: conversion.
We'll start with what may be the least surprising fact: 69% of respondents identify the transformation of leads into customers as their main objective . Conversion is the end of the funnel and is the main goal of any company.
This is an objective shared with the sales department , a key player in achieving this goal, as it receives qualified leads to accompany them in their conversion into customers. For this reason, marketing and sales are forced to share part of the funnel, and I say “forced” because, as a general rule, these departments are at odds. Therefore, it is very important that companies begin to apply the so-called Smarketing , an inbound marketing technique, the sum of “marketing” and “sales”, in which the marketing and sales teams align their objectives to achieve the common objective of the company .
The goal of conversion is not conceived without the next most prominent response on the list: growing website traffic , another priority for 54% of respondents.
Here I'm going to break down the asia cell phone number list five most relevant marketing statistics from this report that no company should overlook when reviewing its marketing strategy. But first, a little spoiler : the world is becoming more and more inbound .
The main priority: conversion.
We'll start with what may be the least surprising fact: 69% of respondents identify the transformation of leads into customers as their main objective . Conversion is the end of the funnel and is the main goal of any company.
This is an objective shared with the sales department , a key player in achieving this goal, as it receives qualified leads to accompany them in their conversion into customers. For this reason, marketing and sales are forced to share part of the funnel, and I say “forced” because, as a general rule, these departments are at odds. Therefore, it is very important that companies begin to apply the so-called Smarketing , an inbound marketing technique, the sum of “marketing” and “sales”, in which the marketing and sales teams align their objectives to achieve the common objective of the company .
The goal of conversion is not conceived without the next most prominent response on the list: growing website traffic , another priority for 54% of respondents.