Online product demos
Posted: Tue Dec 17, 2024 3:39 am
Because you can choose to show yourself, your screen or both in the videos, it is super easy to record an online demo yourself. So instead of the boring call-to-action 'book a demo' you can now use 'watch the online demo'. You can still put this behind a form of course, but the visitor is helped immediately. In addition, you have direct insight into the viewing behavior of the prospect.
Videos in quotes
Because it is more difficult to visit customers, denmark telegram data it is also more difficult for sales to make a follow-up appointment after a quote has been issued. In addition, a quote is quite boring and not very personal. Why not just start a quote with a video explanation in which you show the prospect who you are, how your organization works and immediately explain the quote? We have been doing this ourselves since mid-2020 and the reactions and results are positive without exception. Of course, you must use the aforementioned online quote software such as Pandadocs for this.
Also read: How to stay relevant for the new generation of B2B buyers [3 valuable lessons]
Video prospecting
In the US it has been popular for a while, and it is now starting to come to the Netherlands: using video for prospecting. Because it is very difficult to approach a B2B prospect, a video can make all the difference. You can use these videos in e-mails and social media. Tools that you can use for this are Vidyard and Bonjoro .
Trend 4. Use of personalized content
Every B2B prospect or customer is also a consumer. And in the consumer world, everything is currently being personalized. Just think of your personal Bonus Card offers and the way Netflix personalizes. Did you know that 80% of what people watch on Netflix comes from recommendations? So you think you make a choice yourself, but in 4 out of 5 cases Netflix determines that for you based on their personalization algorithm.
Videos in quotes
Because it is more difficult to visit customers, denmark telegram data it is also more difficult for sales to make a follow-up appointment after a quote has been issued. In addition, a quote is quite boring and not very personal. Why not just start a quote with a video explanation in which you show the prospect who you are, how your organization works and immediately explain the quote? We have been doing this ourselves since mid-2020 and the reactions and results are positive without exception. Of course, you must use the aforementioned online quote software such as Pandadocs for this.
Also read: How to stay relevant for the new generation of B2B buyers [3 valuable lessons]
Video prospecting
In the US it has been popular for a while, and it is now starting to come to the Netherlands: using video for prospecting. Because it is very difficult to approach a B2B prospect, a video can make all the difference. You can use these videos in e-mails and social media. Tools that you can use for this are Vidyard and Bonjoro .
Trend 4. Use of personalized content
Every B2B prospect or customer is also a consumer. And in the consumer world, everything is currently being personalized. Just think of your personal Bonus Card offers and the way Netflix personalizes. Did you know that 80% of what people watch on Netflix comes from recommendations? So you think you make a choice yourself, but in 4 out of 5 cases Netflix determines that for you based on their personalization algorithm.