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Step 3: Conduct an audit of your already published content

Posted: Tue Dec 17, 2024 3:38 am
by ahbappy250
In short, content audit is a process of organizing, analyzing, and improving existing content , through which you can get the most out of your current pages and save resources.

It’s also essential to better understand what content resonates with your audience, from topics to formats.

According to our research , 65% of companies that were highly successful in content marketing in 2021 conducted a content audit at least twice a year.

Generating more organic traffic, ranking free turkey number for whatsapp higher, and increasing engagement are some of the key benefits of a content audit.

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Use the audit to answer the following questions:

Which content topics and keywords seem to work best?
Which formats generate the most engagement and conversions?
Which channels generate the most traffic?
Use the Content Audit tool to run automatic checks on your website content.
This content helps Red Bull’s audience identify with the brand and encourages loyalty that goes beyond purchasing its beverages.

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Red Bull is a media company that sells energy drinks.

— Dietrich Mateschitz

Red Bull demonstrates the importance of integrating your brand story into every piece of content and message you send to your audience. Remember your mission, your position, and why you are sharing content.

Creating a unique voice and character can help you stand out in the age of “ content shock .”

Read on to discover some audience research patterns that will help you create content experiences that resonate.