Then change your search criteria from All results to Questions:
Major research has revealed some consistent themes:
How to choose shoes for racing bikes?
How to adjust road bike shoe cleats?
How to choose running shoes?
This initial research provides some ideas db center whatsapp number for where to focus our research . For the sake of this example, let’s explore the question of which running shoes consumers think are best and why.
Once you understand your research goals, develop a plan that will allow you to get answers and new knowledge. To begin, what primary and secondary sources will you use?
What primary sources will you draw from?
Will you interview key people?
Will you do a focus group?
Could you ask people about their experiences?
What secondary sources will you draw from?
Which third-party research firms have studied your market?
Could you access customer reviews?
Can you take a look at other companies' marketing efforts?
To return to our example shoe factory, if we want to know more about which shoes people who love running prefer and why, we could choose 3 methods:
Review studies conducted by third-party market researchers on product quality (production, features, durability, etc.).
Interview runners about their experiences with various shoes.
Conduct focus groups to understand how people think, feel, and talk about their favorite brands.
Before you get started with these methods, a market overview can help you see who the industry leaders are and what their customer demographics look like.
Semrush .Trends tools can help you with this preliminary work. In the Market Explorer tool , type the names of the most popular companies. You can choose up to 20 competitors, but for simplicity we will choose 5.
The Growth Quadrant is the first thing you’ll notice. This tool illustrates your competitors’ market positions and assesses their current online audience size and traffic growth. Turn on the “Quarter over Quarter” (QoQ) report to see quarterly position changes.
