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Affiliation or reselling

Posted: Sun Dec 15, 2024 9:52 am
by ritu800
Contractual or Non-equity : allows the establishment of interests without any type of legal category, so a new company is not created.

Corporate or Equity : This involves the creation of a joint company supervised by both parties, but with its own legal personality. In this case, its duration is usually longer in time.

Co-branding: This is another type of temporary philippines whatsapp number free strategic alliance in which two companies or brands join forces to offer a unique product or service for a specific period of time. In this way, both businesses can improve their profitability as well as their market positioning thanks to the combined brand power.


A reseller is a reseller. That is, a company that resells the products of another company. It consists of a type of business in which the products and/or services offered are not produced, but the selling company acts as a simple intermediary between the manufacturer (wholesaler) and the final consumer.

An affiliate, on the other hand, is a partner company whose mission is to advertise another company. These companies usually take a commission for each sale or conversion made through said advertising.

Consortia
Consortia are a group of SMEs that wish to carry out a joint commercial strategy that allows them to obtain greater benefits than they would achieve individually.


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Although this is a group of companies, each one of them maintains its own identity and respects the integrity of the others, in order to work as one, but without the need for a merger between them.

Consortia serve to reduce costs and expenses, obtain better financing opportunities, as well as facilitate participation in the awarding of projects and contracts.



Advantages of strategic alliances
Strategic alliances are essential to gaining a greater competitive advantage in the market. They also provide a number of other advantages that cannot be ignored.