Temporary or permanent alliances
Temporary strategic alliances are those established to undertake a project, launch a new product or negotiate with a special client.
On the other hand, permanent alliances philippines whatsapp number facebook are those commercial relationships that exist between companies that form long-term partnerships. This can be permanent to remain united in one or several parts of the marketing chain.
Horizontal or vertical alliances
Horizontal business collaborations arise when two companies that are in the same phase of the value chain join forces. In other words, we are referring to companies that are competitors, but that establish a business alliance to collaborate in different areas.
An example of this is when your company is saturated and cannot receive more clients. In cases like these, it may be ideal to look for a competitor and offer them business in exchange for other benefits.
Vertical alliances , on the other hand, are the opposite. These agreements bring together companies that are at different stages of the value chain. This type of strategic alliance is quite common between customers and suppliers--many companies create a partner program through which they welcome suppliers that give them market advantages.
A good example of a vertical alliance is what we have done at Vendomia: we often collaborate with companies like Seoforce, an SEO agency in Alicante . While with Vendomia we offer a platform with which to position your website and manage your company, a company like Seoforce helps you get the most out of the tool and guides your business.
Joint Ventures
This is a temporary strategic alliance between two or more companies. Its objective is to achieve a goal that would be very difficult to achieve individually. It is a joint project that arises from the need to share strengths in order to be more competitive.
To do this, these companies or businesses share resources, knowledge, technologies, infrastructure, but also risks as well as benefits. Generally, the companies that sign this type of commercial collaboration belong to the same market and carry out complementary activities.
There are three types of Joint Venture alliance:
