Adapt the promotion message
Posted: Sun Dec 15, 2024 9:51 am
Don't forget about offline advertising
Here we have to mention more traditional advertising: billboards, direct mail, telephone calls.
The problem with traditional advertising is that it is harder to measure--you don't know exactly how many people pay attention to a poster. However, there's no reason to discount them since they are usually affordable and easy to execute.
Now comes the important part: the presentation.
If you want your advertising to be successful, then you should work hard on the message you want to convey. It is possible to have a great promotional offer and have it fail because the advertisement was not well thought out, or was not clear.
To ensure the greatest possible impact, it is advisable to commission the design of the promotion to a graphic designer. Someone who is capable of creating a professional-looking banner.
In addition, it is always a good idea to do the following tests:
Is the promotion clear and easy to understand?
Does the banner design match the design of my product page?
If I show the banner to my mother, will she understand?
Can promotion lead to misunderstandings?
Step 5: Schedule the launch of the promotion
Now it's time to launch your campaign. If it's a long promotion with multiple ads and banners, it's best to schedule it ahead of time so you can take it easy.
For example, at Vendomia we schedule all campaigns, content and posts several days in advance. This gives us room to make small adjustments and corrections as the publication date approaches.
Depending on your promotion, there are several ways to do the work in advance:
If you are going to post on social media, use a tool like Metricool to schedule all your posts.
If you have a blog, you can indicate a future publication date.
For offline advertising like radio or billboards, this is easy as others philippines whatsapp will take care of airing your ads when the time comes.
Step 6: How to know if a promotion has been successful
Finally, all that's left to do is evaluate the results of your promotional campaign. This is something that many companies overlook, but in my opinion, it's one of the most important things you should do.
Analyzing the results tells you what changes to make and how to improve your next promotion. If you are not able to compare the effectiveness of a campaign, you will find it impossible to improve your marketing strategy.
Now, how can I easily evaluate whether my promotion has worked?
Generally speaking, you can take note of the following data:
Cost: what it cost you to run the campaign
Visibility : how many people have seen your promotion, or been shown the ad
Engagement : How many people have clicked on your ad, or contacted you because of it
Conversion : how many people have purchased because of your promotion
With these numbers in hand, you can quickly get an idea of the effectiveness of your promotional campaign.
Here we have to mention more traditional advertising: billboards, direct mail, telephone calls.
The problem with traditional advertising is that it is harder to measure--you don't know exactly how many people pay attention to a poster. However, there's no reason to discount them since they are usually affordable and easy to execute.
Now comes the important part: the presentation.
If you want your advertising to be successful, then you should work hard on the message you want to convey. It is possible to have a great promotional offer and have it fail because the advertisement was not well thought out, or was not clear.
To ensure the greatest possible impact, it is advisable to commission the design of the promotion to a graphic designer. Someone who is capable of creating a professional-looking banner.
In addition, it is always a good idea to do the following tests:
Is the promotion clear and easy to understand?
Does the banner design match the design of my product page?
If I show the banner to my mother, will she understand?
Can promotion lead to misunderstandings?
Step 5: Schedule the launch of the promotion
Now it's time to launch your campaign. If it's a long promotion with multiple ads and banners, it's best to schedule it ahead of time so you can take it easy.
For example, at Vendomia we schedule all campaigns, content and posts several days in advance. This gives us room to make small adjustments and corrections as the publication date approaches.
Depending on your promotion, there are several ways to do the work in advance:
If you are going to post on social media, use a tool like Metricool to schedule all your posts.
If you have a blog, you can indicate a future publication date.
For offline advertising like radio or billboards, this is easy as others philippines whatsapp will take care of airing your ads when the time comes.
Step 6: How to know if a promotion has been successful
Finally, all that's left to do is evaluate the results of your promotional campaign. This is something that many companies overlook, but in my opinion, it's one of the most important things you should do.
Analyzing the results tells you what changes to make and how to improve your next promotion. If you are not able to compare the effectiveness of a campaign, you will find it impossible to improve your marketing strategy.
Now, how can I easily evaluate whether my promotion has worked?
Generally speaking, you can take note of the following data:
Cost: what it cost you to run the campaign
Visibility : how many people have seen your promotion, or been shown the ad
Engagement : How many people have clicked on your ad, or contacted you because of it
Conversion : how many people have purchased because of your promotion
With these numbers in hand, you can quickly get an idea of the effectiveness of your promotional campaign.