Also read: How to Run a Business Instagram Account in 2023? 13 Features You Should Know
The largest channels, such as thailand telegram YouTube and Facebook, have a reach of 85% of the population. This makes them attractive choices for companies looking to reach a wide audience. However, reach data alone is not everything! It is worth looking at user demographics to better tailor your company's communication strategy. Here are the key pieces of information.
Largest age group: People aged 55-75 constitute the largest segment of social media users in Poland, numbering 6.6 million. These are internet users who are particularly active on Facebook and YouTube, where their numbers are 6.2 million and 5.8 million, respectively.
Younger Age Groups: Younger users, especially those aged 7-14 and 15-24, spend the most time on TikTok, at 2 hours and 8 minutes and 1 hour and 46 minutes per day, respectively. This makes the Chinese platform an ideal channel for brands looking to advertise to a younger audience.
Does the “aging” of Facebook users mean its end? Is the most popular social media among Generation Z and Alpha exclusively TikTok and possibly Twitch? These are certainly far-fetched conclusions, but when choosing channels to promote your business, it is worth considering the demographics of the audiences of each platform and their engagement. We discuss the latter aspect below.
