Tips to sell more in an e-commerce during a crisis
Posted: Sun Dec 15, 2024 9:25 am
Today we are living in extraordinary times that have taken many companies by surprise.
And just as this crisis came suddenly, it brought with it the warning to be prepared to face economic and social crises in the coming months.
Any type of crisis can have a direct impact on marketing and lebanon phone number data business, which is why we decided to create this article for you.
Crises cause a phenomenon of reinvention for many companies. However, not all are prepared to do so, and some even end up facing total bankruptcy.
Reorganizing your strategies is necessary to continue operating in the midst of a crisis without your brand being seriously affected.
A very valuable resource in times of crisis is to have the support and advice of a web positioning agency , as they are experts in supporting the development of your brand through digital media and platforms.
In case you cannot rely on these agency services, don't worry. Today we are here to support you with some tips so you can sell more digitally during difficult times.
1 · Tips to improve your results through Ecommerce
1.1 1. Invest in improving your Search Engine Optimization (SEO)
1.2 2. Optimize your digital platforms
1.3 3. Take care of customer service from start to finish
1.4 4. Diversity of payments
1.5 5. Create promotions during quarantine
1.6 6. Get collaborations
1.7 7. Restructure your content strategy
1.8 8. Stay in touch with the audience
· Tips to improve your results through Ecommerce1. Invest in improving your Search Engine Optimization (SEO)
This is a basic strategy to improve your results in internet search engines like Google. When you have good SEO, your content will appear among the first places in the results when a user searches for something related to your business.
According to The Search Engine Journal, 44% of people who shop online perform a search on Google. This means that by improving your SEO you will attract web traffic and increase your chances of closing sales.
So investing in your SEO is a great way to start getting the most out of your ecommerce, especially at this time when offline sales will be affected by the lack of an audience outside the home.
2. Optimize your digital platforms
Having a website that is not responsive, that is, one that is not adapted to different mobile devices, means losing many users. You should also take into account that your online shopping site is user-friendly, easy to carry out the transaction and has a good loading speed.
These aspects are essential for any customer to have a good online shopping experience. Even more so in a digital market where competition is immense and users tend to wait very short.
Make sure your website is as user-friendly as possible. At this time, you may be approached by people who have never made online purchases before and they want to be able to make the transaction quickly and easily.
3. Take care of customer service from start to finish
Sometimes, many people prefer a physical purchase due to trust issues, not only in the product but also the security that a salesperson can provide by clarifying doubts.
Online customer service is key to successfully completing a purchase. It can also be your point of differentiation compared to other brands. A satisfied customer is a positive reference for your business.
Implement immediate customer service options, the simpler the better. We recommend that you include direct links on your ecommerce sites. This prevents users from having to search for your number to contact you or making mistakes when typing your email.
When designing your platform, keep in mind that the easier it is to find what the user needs, the better your sales results will be.
In the case of e-commerce, it is also important to take care of the post-sale process. Knowing the customer's opinion regarding your product or service will not only help you to build customer loyalty, but also to obtain useful information to develop yourself as a brand.
Diversity of payments
4. Diversity of payments
If the user has already arrived at your page, is interested in your product and is ready to buy it, it would be terrible if they abandoned their shopping cart because you don't have an option available for them.
In challenging times, you need to open up your portfolio to the maximum in order to reach more people and increase your sales.
If you need to invest in adding new payment methods to your e-commerce, now is the right time to do so. This can also make a difference with your competition and allow you to attract new customers.
And just as this crisis came suddenly, it brought with it the warning to be prepared to face economic and social crises in the coming months.
Any type of crisis can have a direct impact on marketing and lebanon phone number data business, which is why we decided to create this article for you.
Crises cause a phenomenon of reinvention for many companies. However, not all are prepared to do so, and some even end up facing total bankruptcy.
Reorganizing your strategies is necessary to continue operating in the midst of a crisis without your brand being seriously affected.
A very valuable resource in times of crisis is to have the support and advice of a web positioning agency , as they are experts in supporting the development of your brand through digital media and platforms.
In case you cannot rely on these agency services, don't worry. Today we are here to support you with some tips so you can sell more digitally during difficult times.
1 · Tips to improve your results through Ecommerce
1.1 1. Invest in improving your Search Engine Optimization (SEO)
1.2 2. Optimize your digital platforms
1.3 3. Take care of customer service from start to finish
1.4 4. Diversity of payments
1.5 5. Create promotions during quarantine
1.6 6. Get collaborations
1.7 7. Restructure your content strategy
1.8 8. Stay in touch with the audience
· Tips to improve your results through Ecommerce1. Invest in improving your Search Engine Optimization (SEO)
This is a basic strategy to improve your results in internet search engines like Google. When you have good SEO, your content will appear among the first places in the results when a user searches for something related to your business.
According to The Search Engine Journal, 44% of people who shop online perform a search on Google. This means that by improving your SEO you will attract web traffic and increase your chances of closing sales.
So investing in your SEO is a great way to start getting the most out of your ecommerce, especially at this time when offline sales will be affected by the lack of an audience outside the home.
2. Optimize your digital platforms
Having a website that is not responsive, that is, one that is not adapted to different mobile devices, means losing many users. You should also take into account that your online shopping site is user-friendly, easy to carry out the transaction and has a good loading speed.
These aspects are essential for any customer to have a good online shopping experience. Even more so in a digital market where competition is immense and users tend to wait very short.
Make sure your website is as user-friendly as possible. At this time, you may be approached by people who have never made online purchases before and they want to be able to make the transaction quickly and easily.
3. Take care of customer service from start to finish
Sometimes, many people prefer a physical purchase due to trust issues, not only in the product but also the security that a salesperson can provide by clarifying doubts.
Online customer service is key to successfully completing a purchase. It can also be your point of differentiation compared to other brands. A satisfied customer is a positive reference for your business.
Implement immediate customer service options, the simpler the better. We recommend that you include direct links on your ecommerce sites. This prevents users from having to search for your number to contact you or making mistakes when typing your email.
When designing your platform, keep in mind that the easier it is to find what the user needs, the better your sales results will be.
In the case of e-commerce, it is also important to take care of the post-sale process. Knowing the customer's opinion regarding your product or service will not only help you to build customer loyalty, but also to obtain useful information to develop yourself as a brand.
Diversity of payments
4. Diversity of payments
If the user has already arrived at your page, is interested in your product and is ready to buy it, it would be terrible if they abandoned their shopping cart because you don't have an option available for them.
In challenging times, you need to open up your portfolio to the maximum in order to reach more people and increase your sales.
If you need to invest in adding new payment methods to your e-commerce, now is the right time to do so. This can also make a difference with your competition and allow you to attract new customers.