International Day of Happiness: Where do companies stand?
Posted: Sun Dec 15, 2024 9:23 am
Today, March 20, is the International Day of Happiness . It is promoted by the United Nations Organization, which clearly explains its motivation in the space dedicated to this celebration on its website with a single phrase: “It is a day to be happy, naturally!” This year, it is dedicated to actions against climate change as a fundamental aspect to guarantee well-being and happiness.
Start of marked textShare! And celebrate the International Day of Happiness . Being happy at work has become a business priority.End of marked text
Meanwhile, this day arrives with bahamas email list 88272 contact leads companies very interested in the phenomenon of happiness . Fundamentally, they are attracted by the happiness of consumers and employees , which have become two very important axes of action.
Customer happiness
Companies are currently looking to make the customer more and more (if possible) the centre of all their decisions. That is why figures such as customer happiness managers are beginning to be implemented .
A pioneer in this regard has been Rubén Bastón , who took over this position at the Elogia agency and last year declared to La Voz de Galicia that “with the creation of this position, we are trying to tackle one of the greatest traditional risks in companies: the lack of proactivity and stagnation in service.” In short, it is about having someone focused exclusively on the needs of the client.
Experience as part of consumer happiness
In addition to this general trend, companies that work (directly or indirectly) for end consumers have a priority: the experience . For companies, the goal is no longer just to help make consumers happy, but also to make them feel a sense of fulfillment at the precise moment of consumption. It is not only necessary to create a good product, but also memorable emotions .As with consumers, employee happiness is of interest to companies from both a short- and long-term perspective. They are looking for enjoyable and enriching experiences for employees, as well as a more profitable and balanced life .
However, the emphasis in this case is not placed on the specific moment (which is also important), but rather on the projection towards the employee's entire life path .
And for this purpose, a figure has also been created: the position of manager . Yes, “manager” with a “g”. It is the acronym for happiness manager . They will not lack work. The vicissitudes of working life influence personal happiness and this, in turn, influences performance and career prospects.
To achieve this, it is necessary to work both on making the work experience more pleasant and enriching and on contributing to making personal life happier. In this sense, benefit plans play a very important role. The company is seen as a companion in the lives of its employees, facilitating access to what improves their lives, keeping dangers at bay and promoting their personal and professional potential.
Happy employees in happy companies?
Most companies want to contribute to the happiness of their employees, because it helps build the organization and benefits its productivity . However, they usually shy away from the image of a happy company .
They seek to contribute as much as possible to their happiness, but they know how fragile it can be if the goal is that everyone has to be happy all the time , since it is conditioned by uncontrollable internal and external factors.
Start of marked textShare! And celebrate the International Day of Happiness . Being happy at work has become a business priority.End of marked text
Meanwhile, this day arrives with bahamas email list 88272 contact leads companies very interested in the phenomenon of happiness . Fundamentally, they are attracted by the happiness of consumers and employees , which have become two very important axes of action.
Customer happiness
Companies are currently looking to make the customer more and more (if possible) the centre of all their decisions. That is why figures such as customer happiness managers are beginning to be implemented .
A pioneer in this regard has been Rubén Bastón , who took over this position at the Elogia agency and last year declared to La Voz de Galicia that “with the creation of this position, we are trying to tackle one of the greatest traditional risks in companies: the lack of proactivity and stagnation in service.” In short, it is about having someone focused exclusively on the needs of the client.
Experience as part of consumer happiness
In addition to this general trend, companies that work (directly or indirectly) for end consumers have a priority: the experience . For companies, the goal is no longer just to help make consumers happy, but also to make them feel a sense of fulfillment at the precise moment of consumption. It is not only necessary to create a good product, but also memorable emotions .As with consumers, employee happiness is of interest to companies from both a short- and long-term perspective. They are looking for enjoyable and enriching experiences for employees, as well as a more profitable and balanced life .
However, the emphasis in this case is not placed on the specific moment (which is also important), but rather on the projection towards the employee's entire life path .
And for this purpose, a figure has also been created: the position of manager . Yes, “manager” with a “g”. It is the acronym for happiness manager . They will not lack work. The vicissitudes of working life influence personal happiness and this, in turn, influences performance and career prospects.
To achieve this, it is necessary to work both on making the work experience more pleasant and enriching and on contributing to making personal life happier. In this sense, benefit plans play a very important role. The company is seen as a companion in the lives of its employees, facilitating access to what improves their lives, keeping dangers at bay and promoting their personal and professional potential.
Happy employees in happy companies?
Most companies want to contribute to the happiness of their employees, because it helps build the organization and benefits its productivity . However, they usually shy away from the image of a happy company .
They seek to contribute as much as possible to their happiness, but they know how fragile it can be if the goal is that everyone has to be happy all the time , since it is conditioned by uncontrollable internal and external factors.