Customer Marketing: Why You Should Consider It
Posted: Sun Dec 15, 2024 9:20 am
If you want to sell more, start by looking at your current customers. According to HubSpot’s 2020 State of Marketing Report , more than 60% of marketers say they are doing some form of customer marketing, and for 70% of them, the tactic has been at least “moderately effective” in its purpose.
Customer marketing is nothing new, even if this is the first time you've heard the term. What has changed, however, is that businesses dubai business fax list now have a lot more data to help them do it right. In this article, we break down the basics of customer marketing, including what it is, what it can help you achieve, and why you should consider making it part of your marketing strategy.
What is customer marketing?
Customer marketing is a marketing tactic that targets your existing customer base. Rather than focusing efforts on acquiring and nurturing new leads, customer marketing is all about engaging current customers to promote additional products and services, building customer loyalty, and keeping them top of mind. And this can have huge benefits for your business’s bottom line.
In the United States, businesses lose $136.8 billion each year due to avoidable customer loss.
Customer marketing doesn’t guarantee that your customers won’t switch to your competitors, but it does make it less likely. By spending time and resources improving the experience and increasing the purchasing potential of existing customers, your business can retain more of your customer base and help make that base more profitable.
You may be engaging in customer marketing practices without naming them as such. Or you may be failing to market to your customers and losing out as a result. Either way, it's time to change course. Here are some ways to do it.
Customer marketing is nothing new, even if this is the first time you've heard the term. What has changed, however, is that businesses dubai business fax list now have a lot more data to help them do it right. In this article, we break down the basics of customer marketing, including what it is, what it can help you achieve, and why you should consider making it part of your marketing strategy.
What is customer marketing?
Customer marketing is a marketing tactic that targets your existing customer base. Rather than focusing efforts on acquiring and nurturing new leads, customer marketing is all about engaging current customers to promote additional products and services, building customer loyalty, and keeping them top of mind. And this can have huge benefits for your business’s bottom line.
In the United States, businesses lose $136.8 billion each year due to avoidable customer loss.
Customer marketing doesn’t guarantee that your customers won’t switch to your competitors, but it does make it less likely. By spending time and resources improving the experience and increasing the purchasing potential of existing customers, your business can retain more of your customer base and help make that base more profitable.
You may be engaging in customer marketing practices without naming them as such. Or you may be failing to market to your customers and losing out as a result. Either way, it's time to change course. Here are some ways to do it.