UX Writing: What It Is, What It Is For, and 17 Practical Examples
Posted: Sun Dec 15, 2024 8:23 am
One more term to add to a marketer's usual vocabulary.
After copywriting, thousands of related concepts have emerged that focus on a more specific area. All of them designed to make conversion happen faster.
One of these concepts is UX writing, which involves more detailed ivory coast phone number data work and is essential to facilitate a consumer's purchasing process.
Due to its importance, many people hear the term and wonder what UX writing is in order to use it in their businesses.
In Spain it is not yet so well known, but it is increasingly being taken into account.
That's why I'm here giving you the answer.
In this article I will explain what UX writing is and you will see real examples that will serve as inspiration.
Let's go!
1 What is UX writing?
1.1 What types of texts is UX writing applied to?
2 What does a UX writer do and what aspects should they take into account?
2.1 The user
2.2 Brand voice and tone
2.3 The objectives
2.4 Pre and post movements
3 Examples of UX writing
3.1 UX writing in calls to action
3.2 UX writing in forms
3.3 UX writing in the cookie policy
3.4 UX writing in product sheets
3.5 UX writing in case of an error
3.6 UX writing in search engines
4 Is it clear to you what UX writing is?
What is UX writing?
If we define it literally, UX means “user experience” and writing means “writing”; therefore, they are the texts that guide the user while interacting with the interface of your website or app, so that they have positive feelings and know what to do at all times.
In other words, they are the small texts that help your customers complete the purchase, subscription or reservation process successfully and without getting lost along the way, while leaving them with a very good impression of your brand.
This term is often confused with microcopywriting or copywriting as such, as they have a lot in common.
UX writing and microcopy share the fact that they are small, strategically placed texts that encourage users to become customers. However, UX writing is more closely linked to design and its main objective is to guide the user so that navigation is simple.
What does this mean? Well, UX writing includes microcopy, but the latter is not oriented towards the user's experience with the interface.
What types of texts is UX writing applied to?
As I told you before, UX writing is applied to small texts; they are usually sections where we want the user to act.
It can be a form, a search engine, a cookie policy, calls to action for specific sections of your website...
In fact, anything that involves taking a step forward or backward from where the user is.
What does a UX writer do and what aspects should they take into account?
And you might be wondering, “What does a UX writer do? They’re the same as a copywriter, right?” Well, yes and no. A UX writer must master copywriting, that’s clear. However, their job is a bit more complex and they must know a few aspects beyond persuasive writing by heart.
Most copywriters work on UX writing, but this is not always the case. There are copywriters who specialize in this type of text and are what we can call UX writers.
Let's see what factors a UX writer must take into account.
After copywriting, thousands of related concepts have emerged that focus on a more specific area. All of them designed to make conversion happen faster.
One of these concepts is UX writing, which involves more detailed ivory coast phone number data work and is essential to facilitate a consumer's purchasing process.
Due to its importance, many people hear the term and wonder what UX writing is in order to use it in their businesses.
In Spain it is not yet so well known, but it is increasingly being taken into account.
That's why I'm here giving you the answer.
In this article I will explain what UX writing is and you will see real examples that will serve as inspiration.
Let's go!
1 What is UX writing?
1.1 What types of texts is UX writing applied to?
2 What does a UX writer do and what aspects should they take into account?
2.1 The user
2.2 Brand voice and tone
2.3 The objectives
2.4 Pre and post movements
3 Examples of UX writing
3.1 UX writing in calls to action
3.2 UX writing in forms
3.3 UX writing in the cookie policy
3.4 UX writing in product sheets
3.5 UX writing in case of an error
3.6 UX writing in search engines
4 Is it clear to you what UX writing is?
What is UX writing?
If we define it literally, UX means “user experience” and writing means “writing”; therefore, they are the texts that guide the user while interacting with the interface of your website or app, so that they have positive feelings and know what to do at all times.
In other words, they are the small texts that help your customers complete the purchase, subscription or reservation process successfully and without getting lost along the way, while leaving them with a very good impression of your brand.
This term is often confused with microcopywriting or copywriting as such, as they have a lot in common.
UX writing and microcopy share the fact that they are small, strategically placed texts that encourage users to become customers. However, UX writing is more closely linked to design and its main objective is to guide the user so that navigation is simple.
What does this mean? Well, UX writing includes microcopy, but the latter is not oriented towards the user's experience with the interface.
What types of texts is UX writing applied to?
As I told you before, UX writing is applied to small texts; they are usually sections where we want the user to act.
It can be a form, a search engine, a cookie policy, calls to action for specific sections of your website...
In fact, anything that involves taking a step forward or backward from where the user is.
What does a UX writer do and what aspects should they take into account?
And you might be wondering, “What does a UX writer do? They’re the same as a copywriter, right?” Well, yes and no. A UX writer must master copywriting, that’s clear. However, their job is a bit more complex and they must know a few aspects beyond persuasive writing by heart.
Most copywriters work on UX writing, but this is not always the case. There are copywriters who specialize in this type of text and are what we can call UX writers.
Let's see what factors a UX writer must take into account.