15 References of Digital Marketing in Latin America
Posted: Sun Dec 15, 2024 8:15 am
There are many brands around the world that have succeeded in Digital Marketing , because they have understood that today's audiences are consumers of content and go online to inform and/or entertain themselves.
Traditional advertising, which used to be intrusive, has fallen by the wayside; achieving success in the digital age depends on how well you know your audiences, their consumption habits and their online behaviour.
That is why methodologies such as Inbound Marketing propose generating canadian healthcare and medical email list content that is so interesting to the public that it is almost impossible to resist.
In this way, a loyal community is created around the brand that, over time, could even turn them into ambassadors for the company.
North American brands such as Zappos have served as an example of what needs to be done for Digital Marketing to be effective.
They set out to get to know their audiences in depth and discovered that there is a whole culture surrounding Sneakers, lovers of these sports shoes who take them as a lifestyle.
So The Ones was created, which is nothing more than a content hub and an eCommerce at the same time, in which stories of skaters, artists, musicians and creatives who have used these shoes and have achieved success are presented.
Her Instagram account was opened and she quickly had thousands of followers.
And like this one, there are several examples of brands from the North that can serve as inspiration, but what about Latin America? : 400;”>The answer is yes, there are several brands in LATAM that have known how to develop and manage their strategies to the point of being an inspiration for many; below are some of the 17 most notable:
1. Open English
With 10 years in the Latin American market, Open English began advertising in traditional media where satire was the protagonist, so its ads aimed at humor with the character of "Wachu" making bad pronunciations in English but always inviting people to improve this with online classes.
However, the brand realized that these ads could work against it, since audiences could consider it an unserious company, so it began to venture into the digital world.
They have a blog in Spanish that is always fun, with posts like the one in the image inviting users to learn Star Wars phrases in English.
There are also articles on vocabulary, spelling rules, and more, without leaving brand personality aside.
On the other hand, they detected that the main reason why their audience wants to learn English is because they want to get a well-paid job, so they also publish articles such as: “Questions (and answers) in English that you will be asked in a job interview.”
In the case of their social networks, they publish colorful infographics, always respecting their brand personality, which is usually entertaining.
Countries like Colombia, Peru, Brazil and Venezuela have Open English among their first options for learning a second language.
Traditional advertising, which used to be intrusive, has fallen by the wayside; achieving success in the digital age depends on how well you know your audiences, their consumption habits and their online behaviour.
That is why methodologies such as Inbound Marketing propose generating canadian healthcare and medical email list content that is so interesting to the public that it is almost impossible to resist.
In this way, a loyal community is created around the brand that, over time, could even turn them into ambassadors for the company.
North American brands such as Zappos have served as an example of what needs to be done for Digital Marketing to be effective.
They set out to get to know their audiences in depth and discovered that there is a whole culture surrounding Sneakers, lovers of these sports shoes who take them as a lifestyle.
So The Ones was created, which is nothing more than a content hub and an eCommerce at the same time, in which stories of skaters, artists, musicians and creatives who have used these shoes and have achieved success are presented.
Her Instagram account was opened and she quickly had thousands of followers.
And like this one, there are several examples of brands from the North that can serve as inspiration, but what about Latin America? : 400;”>The answer is yes, there are several brands in LATAM that have known how to develop and manage their strategies to the point of being an inspiration for many; below are some of the 17 most notable:
1. Open English
With 10 years in the Latin American market, Open English began advertising in traditional media where satire was the protagonist, so its ads aimed at humor with the character of "Wachu" making bad pronunciations in English but always inviting people to improve this with online classes.
However, the brand realized that these ads could work against it, since audiences could consider it an unserious company, so it began to venture into the digital world.
They have a blog in Spanish that is always fun, with posts like the one in the image inviting users to learn Star Wars phrases in English.
There are also articles on vocabulary, spelling rules, and more, without leaving brand personality aside.
On the other hand, they detected that the main reason why their audience wants to learn English is because they want to get a well-paid job, so they also publish articles such as: “Questions (and answers) in English that you will be asked in a job interview.”
In the case of their social networks, they publish colorful infographics, always respecting their brand personality, which is usually entertaining.
Countries like Colombia, Peru, Brazil and Venezuela have Open English among their first options for learning a second language.