Reasons to digitalize your marketing and communication strategy
Posted: Sun Dec 15, 2024 7:27 am
Be where your customers are. Behind that 35% increase in web traffic and 55% increase in social media use are new users who spend more time online (or, in other words, new consumers).
Global reach. How many people can you reach with an offline newspaper ad? And how many potential customers can you speak to at a trade fair? The number will always be limited by geographic asia mobile number list space and time. An online presence guarantees a much greater reach, and most importantly, through pull strategies, where if you play your cards right and create the right content, it will be the truly interested customer who will approach your brand and not the other way around.
Lower costs. Implementing an online marketing and communication strategy is much less expensive than any offline strategy, and most importantly, it has a much higher return on investment.
Automated processes. It's not just about saving money, but also time. The right digital tools - always combined with a good professional - mean the possibility of implementing actions and reorienting them, adapting them to the results and circumstances quickly and easily.
Greater segmentation capacity. Data is the fuel of any marketing and communication strategy. Why not let the latest Big Data tools do the work for us? Find the locations of your potential users, their behavior, their searches..., so you can take action.
Better control of results. Data is not only important in the early stages of a strategy, it acts as a backbone, allowing us to constantly check the results of our actions. Only with this information can we correct errors and find new opportunities.
Now that we have outlined the 6 advantages of implementing digital tools to develop the communication and marketing of any company, let's analyze some of the tools that will guide us towards digitalization.
Global reach. How many people can you reach with an offline newspaper ad? And how many potential customers can you speak to at a trade fair? The number will always be limited by geographic asia mobile number list space and time. An online presence guarantees a much greater reach, and most importantly, through pull strategies, where if you play your cards right and create the right content, it will be the truly interested customer who will approach your brand and not the other way around.
Lower costs. Implementing an online marketing and communication strategy is much less expensive than any offline strategy, and most importantly, it has a much higher return on investment.
Automated processes. It's not just about saving money, but also time. The right digital tools - always combined with a good professional - mean the possibility of implementing actions and reorienting them, adapting them to the results and circumstances quickly and easily.
Greater segmentation capacity. Data is the fuel of any marketing and communication strategy. Why not let the latest Big Data tools do the work for us? Find the locations of your potential users, their behavior, their searches..., so you can take action.
Better control of results. Data is not only important in the early stages of a strategy, it acts as a backbone, allowing us to constantly check the results of our actions. Only with this information can we correct errors and find new opportunities.
Now that we have outlined the 6 advantages of implementing digital tools to develop the communication and marketing of any company, let's analyze some of the tools that will guide us towards digitalization.