Before you can structure your team, you need to know what they'll be doing. Otherwise, israel phone number list you’ll fall into the most common social media pitfall: Just posting to post.
Translating brand goals to social media strategyIf you don’t already have a social media strategy that outlines your goals, you can develop a loose idea from the following question: What are your brand’s overall goals, and how can social media help reach those goals? This will clarify your social media goals and how to reach them.
For example, if a startup brand’s main goal is to build brand awareness, this might translate to the social media goals of increasing views and follower count. A tactic for reaching these goals is to focus on short-form video.
That’s a fine starting point for now, but be sure to bookmark our guide to building a social media strategy so you can read up on it later.
Next, you need to figure out the functions or focus areas that your social media team will work on in order to reach these goals.
Using social media strategy to define social media team functions-1You probably don’t have unlimited headcount to hire as many social media folks as you want. Most businesses average one to five social media team members. That’s why you have to get extremely clear on the key functions that will move the needle for your business. There are many areas that your social media marketing team can be directly or indirectly responsible for, including:
Content creation: This is the classic and most common function of the social team. They might handle the actual creation — photography, videography, copywriting — or collaborate with other teams or freelancers. It doesn't have to be exclusive to social content; many teams are responsible for blog posts, infographics, long-form YouTube videos, and more.
Customer service: Social media teams often play the role of customer service reps. They address issues, answer questions, and solve problems to convert potential customers and keep existing ones happy.
Lead generation: By posting valuable content, hosting webinars, or running contests and giveaways, the team can attract and engage potential customers, driving them toward the sales funnel.
Social listening: This involves monitoring and analyzing conversations about your brand or industry on social media. By identifying trends, sentiments, and potential issues, the team can get insights and adjust the marketing strategy accordingly.
Community management: It’s not enough to just post content — the team also needs to engage with the audience by responding to comments, encouraging discussions, and building relationships. This helps nurture an active and loyal community around your brand.
