SEO Cannibalization [What it is and How to solve it]
Posted: Sun Dec 15, 2024 7:07 am
In your content strategy, you may be choosing to publish multiple posts on the same topic to create related posts or clusters, and thus complement each other. But keyword cannibalization , or SEO cannibalization, could be the result.
These clusters are great for demonstrating your expertise to both your customers and search engines.
In fact, each new piece of content should be another step on the path to elevating your website in the search results rankings.
However, in practice, optimizing too many different pages for the same or closely related keywords can result in your content competing with each other.
This is not only true for a blog, but for any website. And it is not hong kong phone number data only true for clusters, but also for any content that, at first glance, does not seem to solve the same search intent of users. And the results may be the opposite of what you are looking for.
Do you want to know if you are cannibalizing two or more URLs on your website?
SEO Cannibalization [What it is and How to solve it]
1 What is keyword cannibalization
2 Negative impacts of keyword cannibalization on your website's SEO
2.1 1. Decrease in authority
2.2 2. Decrease in content quality
2.3 3. Google may choose the wrong page
2.4 4. Damage to the link building strategy
3 How to detect cannibalizations on a website
4 How to fix SEO cannibalization errors
4.1 ● Merge contents.
4.2 ● Put canonical tags
4.3 ● Using the noindex tag
5 Tips to Avoid SEO Cannibalization
5.1 1. Focus on users' search intent
5.2 2. Use redirects
5.3 3. Improve internal linking
5.4 4. Eliminate the excess
What is keyword cannibalization?
Keyword cannibalization occurs when two or more pages on a website, blog articles, or even e-commerce products end up attacking the same keyword , whether long or short tail.
And it is very easy to fall into this error if we upload content frequently.
After publishing pages and posts for a while, we might forget that we already have content that targets a certain search intent. The result would be competing against ourselves for traffic, backlinks, conversions, and ranking.
SEO cannibalization involves splitting traffic between those two or more pages that are competing with each other. This can mean a lower conversion rate and CTR.
In addition, Google will have to choose which of them it will rank better, and it might not be the one we want to rank.
Negative impacts of keyword cannibalization on your website's SEO
There are cases where cannibalization is not a problem. Giants like Apple or Amazon, for example, cannibalize content and occupy the first search results of the SERPs with ease. And here peace and then glory.
These types of cannibalized search results, whether indented or not, are not only not a problem, but a huge advantage.
These clusters are great for demonstrating your expertise to both your customers and search engines.
In fact, each new piece of content should be another step on the path to elevating your website in the search results rankings.
However, in practice, optimizing too many different pages for the same or closely related keywords can result in your content competing with each other.
This is not only true for a blog, but for any website. And it is not hong kong phone number data only true for clusters, but also for any content that, at first glance, does not seem to solve the same search intent of users. And the results may be the opposite of what you are looking for.
Do you want to know if you are cannibalizing two or more URLs on your website?
SEO Cannibalization [What it is and How to solve it]
1 What is keyword cannibalization
2 Negative impacts of keyword cannibalization on your website's SEO
2.1 1. Decrease in authority
2.2 2. Decrease in content quality
2.3 3. Google may choose the wrong page
2.4 4. Damage to the link building strategy
3 How to detect cannibalizations on a website
4 How to fix SEO cannibalization errors
4.1 ● Merge contents.
4.2 ● Put canonical tags
4.3 ● Using the noindex tag
5 Tips to Avoid SEO Cannibalization
5.1 1. Focus on users' search intent
5.2 2. Use redirects
5.3 3. Improve internal linking
5.4 4. Eliminate the excess
What is keyword cannibalization?
Keyword cannibalization occurs when two or more pages on a website, blog articles, or even e-commerce products end up attacking the same keyword , whether long or short tail.
And it is very easy to fall into this error if we upload content frequently.
After publishing pages and posts for a while, we might forget that we already have content that targets a certain search intent. The result would be competing against ourselves for traffic, backlinks, conversions, and ranking.
SEO cannibalization involves splitting traffic between those two or more pages that are competing with each other. This can mean a lower conversion rate and CTR.
In addition, Google will have to choose which of them it will rank better, and it might not be the one we want to rank.
Negative impacts of keyword cannibalization on your website's SEO
There are cases where cannibalization is not a problem. Giants like Apple or Amazon, for example, cannibalize content and occupy the first search results of the SERPs with ease. And here peace and then glory.
These types of cannibalized search results, whether indented or not, are not only not a problem, but a huge advantage.