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Guide to retaining and retaining your customers

Posted: Sun Dec 15, 2024 7:07 am
by chandona
It may sound too good to be true, but loyal customers cost much less to acquire than new customers and typically spend more.

In today’s hyper-competitive market conditions, customer loyalty is vital to the long-term growth and viability of any business. And with inflation and fears of a recession affecting customers across Europe, their loyalty has never been more important.

Customer loyalty is the result of a strong emotional connection between a customer and a brand . This connection is created when the customer has a positive experience with the brand that meets or exceeds their expectations.

Customer loyalty can lead to repeat purchases, positive word-of-mouth recommendations, and other forms of advocacy.

There are many ways to create loyalty. Still, some bulk sms iran of the most effective include providing excellent customer service, offering high-quality products and services, and creating a brand that customers can connect with on an emotional level.

Customer loyalty is essential for any business that wants to be successful in the long term, as customers are the most predictable source of revenue for your bottom line and have a near-zero acquisition cost.

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This makes them valuable assets for your business. A study by Frederick Reichheld of Bain & Company (who invented the Net Promoter Score, NPS) found that increasing customer retention rates by 5 percent can increase profits by up to 95 percent.

Ultimately, happy customers equal more money in your pocket. However, competition is tough and loyalty can be quite fickle in these circumstances. How can you build enough customer loyalty to put your business in the safe zone? And then, how can you ensure that they remain loyal?

If you’ve ever asked yourself these questions, read on to discover the top strategies for earning and keeping customers.