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GDPR compliance. Some of your former contacts

Posted: Sun Dec 15, 2024 7:03 am
by samiaseo66
Now is the time to get them to sign their consent to receive commercial information from your company.
Obtaining new data. If the commercial interaction bears fruit, we will be able to feed our database with relevant information.
Closing sales. Lastly and most importantly, this strategy will allow us to convert old leads into active customers. This may happen through the lead recovery offer or through future sales actions, helping our lead to advance through the conversion funnel.


Through digital channels such as a cell phone number list landing page, you can offer exclusive content and/or discounts so that the contacts that are part of the database regain communication points with the company. In this way, the company will be able to update its database in compliance with the GDPR, eliminating contacts that are not interested in its services and nurturing those that may represent a sales opportunity. At Bannister Global we are experts in digital tools and we can help you in this process of reactivating dormant customers.

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It's time to transform your company's traditional strategies to have a global impact. Just as you can recover old contacts through a 100% digital strategy, you can replace cancelled trade shows with a virtual stand or a cancelled event with an online event offering valuable content to nurture the relationship with the database. In the face of uncertainty, it is normal for professional buyers to show less interest in more commercial content and become more involved in valuable, branded or educational content with the aim of maturing future sales opportunities cycle.