Customer retention is not a new trend
Posted: Sun Dec 15, 2024 7:02 am
Recommended tool: Powtoon
If you don’t have a team of in-house video producers , you’re in luck. There are plenty of tools out there to help you put together great video content. Powtoon is one such company. You can easily put together everything you need for your brand with a user-friendly interface and a variety of video templates.
As with any type of marketing, ensure you have a clear goal before you begin. Map out your ideas and develop a clear plan. Let’s say you want to create a series of product videos. First, think about how you’re going to showcase your products. What features are important to showcase? What will actually sell the product to your customers? What sets you apart from your competitors?
Next, ensure you have a clear goal for your videos – most likely one that will increase conversions and brand awareness. Choose a clear goal and stick to it. Use a tool like Powtoon to help bring your ideas to life.
Product videos are great because they show the buyer much more than a picture. Show the product in action and highlight all its features. The more information, the more confidence the buyer will have in making a purchase. Confidence is key!
#5: One-Click Purchase
#5 One-click purchase
Thank you, Amazon! One of the biggest changes we’ve seen in e-commerce is faster checkout. Simply put, customers are impatient. If your checkout process involves entering a lot of information, you may be turning customers away, no matter how good your products are.
Amazon used to control the one-click technology, the patent expired in September 2017. Now other retailers are joining us and offering their customers easier and faster checkout options.
Besides one-click shopping, another great way to speed up the checkout process is to offer a checkout option to your guest. This is a must-have feature for all eCommerce sites; otherwise, you could be missing out on some serious retail sales. Nearly 30% of eCommerce shoppers will abandon their purchase if they are prompted to register .
Allow users to checkout as a guest. Remember that you can contact them later and ask them to register (after they complete their purchase).
Recommended Tool : Cartly Slide
Cartly Slide
If you want to speed up the checkout process, consider an app like Cartly Slide, a retractable cart app for Shopify stores. Setup is quick and easy, and your customers are sure to be happy.
Chances are, your customers shop online on Amazon, meaning they're used to the convenience of one-click shopping. Stay To compete with the retail giant, you need to be able to offer the same convenient service they do.
To get started, simply install the app from the Shopify App Store. It offers multiple customization options and works with any Shopify theme. Complete with free tech support available 24/7, it’s a breeze to implement into your store.
Once installed and activated on your website, the Cartly Slide Cart Drawer can be used in other marketing efforts to help you stand out from the competition.
Don’t have a store on Shopify? No problem. Other e-commerce platforms have released similar plugins, too. Consider the Direct Checkout for WooCommerce plugin if you have a store on WooCommerce, or the One-Step Checkout for Magento.
You may also like :
18 Fantastic Abandoned Cart Email Tips That Will Increase Your Conversions
22 eCommerce Optimization Tips That Will Dramatically Increase Your Conversion Rate
Ecommerce Trends Bonus Tip #1: Customer Retention
Bonus Tip on E-Commerce Trends - Thumbs Up
for 2024, but like customer loyalty, no article on eCommerce marketing and sales is complete without its importance. In fact, an oft-repeated fact is that it costs five times more to acquire a new customer than to retain an existing one.
That's a huge difference! With that in mind, keeping your vietnam girl whatsapp number regular customers happy gives you the best chance of keeping them for life. The result? More revenue!
Ecommerce Trends Bonus Tip #2: Exit Intent Popups
exit popups
One last bonus tip before you go – exit intent page captures! These are some of the biggest ecommerce marketing trends that stem from the concept of cart abandonment, but are looked at from an abandonment page perspective.
What does exit intent mean? When someone lands on your site, they always have the opportunity to leave. In fact, 98% of visitors leave your site without taking any action. It doesn’t matter if they’re on your site for 30 seconds or 30 minutes, visitors always leave – and they usually do so by clicking on the URL bar to enter a new site to visit. It’s time for exit intent to shine! With the Hello Bar, you can set up a page capture to happen right when a visitor leaves your site. You’ll have one last chance to entice the customer back by offering a last-minute discount or simply collect their email address so you can invite them to visit again with a follow-up email campaign . It’s genius.
If you don’t have a team of in-house video producers , you’re in luck. There are plenty of tools out there to help you put together great video content. Powtoon is one such company. You can easily put together everything you need for your brand with a user-friendly interface and a variety of video templates.
As with any type of marketing, ensure you have a clear goal before you begin. Map out your ideas and develop a clear plan. Let’s say you want to create a series of product videos. First, think about how you’re going to showcase your products. What features are important to showcase? What will actually sell the product to your customers? What sets you apart from your competitors?
Next, ensure you have a clear goal for your videos – most likely one that will increase conversions and brand awareness. Choose a clear goal and stick to it. Use a tool like Powtoon to help bring your ideas to life.
Product videos are great because they show the buyer much more than a picture. Show the product in action and highlight all its features. The more information, the more confidence the buyer will have in making a purchase. Confidence is key!
#5: One-Click Purchase
#5 One-click purchase
Thank you, Amazon! One of the biggest changes we’ve seen in e-commerce is faster checkout. Simply put, customers are impatient. If your checkout process involves entering a lot of information, you may be turning customers away, no matter how good your products are.
Amazon used to control the one-click technology, the patent expired in September 2017. Now other retailers are joining us and offering their customers easier and faster checkout options.
Besides one-click shopping, another great way to speed up the checkout process is to offer a checkout option to your guest. This is a must-have feature for all eCommerce sites; otherwise, you could be missing out on some serious retail sales. Nearly 30% of eCommerce shoppers will abandon their purchase if they are prompted to register .
Allow users to checkout as a guest. Remember that you can contact them later and ask them to register (after they complete their purchase).
Recommended Tool : Cartly Slide
Cartly Slide
If you want to speed up the checkout process, consider an app like Cartly Slide, a retractable cart app for Shopify stores. Setup is quick and easy, and your customers are sure to be happy.
Chances are, your customers shop online on Amazon, meaning they're used to the convenience of one-click shopping. Stay To compete with the retail giant, you need to be able to offer the same convenient service they do.
To get started, simply install the app from the Shopify App Store. It offers multiple customization options and works with any Shopify theme. Complete with free tech support available 24/7, it’s a breeze to implement into your store.
Once installed and activated on your website, the Cartly Slide Cart Drawer can be used in other marketing efforts to help you stand out from the competition.
Don’t have a store on Shopify? No problem. Other e-commerce platforms have released similar plugins, too. Consider the Direct Checkout for WooCommerce plugin if you have a store on WooCommerce, or the One-Step Checkout for Magento.
You may also like :
18 Fantastic Abandoned Cart Email Tips That Will Increase Your Conversions
22 eCommerce Optimization Tips That Will Dramatically Increase Your Conversion Rate
Ecommerce Trends Bonus Tip #1: Customer Retention
Bonus Tip on E-Commerce Trends - Thumbs Up
for 2024, but like customer loyalty, no article on eCommerce marketing and sales is complete without its importance. In fact, an oft-repeated fact is that it costs five times more to acquire a new customer than to retain an existing one.
That's a huge difference! With that in mind, keeping your vietnam girl whatsapp number regular customers happy gives you the best chance of keeping them for life. The result? More revenue!
Ecommerce Trends Bonus Tip #2: Exit Intent Popups
exit popups
One last bonus tip before you go – exit intent page captures! These are some of the biggest ecommerce marketing trends that stem from the concept of cart abandonment, but are looked at from an abandonment page perspective.
What does exit intent mean? When someone lands on your site, they always have the opportunity to leave. In fact, 98% of visitors leave your site without taking any action. It doesn’t matter if they’re on your site for 30 seconds or 30 minutes, visitors always leave – and they usually do so by clicking on the URL bar to enter a new site to visit. It’s time for exit intent to shine! With the Hello Bar, you can set up a page capture to happen right when a visitor leaves your site. You’ll have one last chance to entice the customer back by offering a last-minute discount or simply collect their email address so you can invite them to visit again with a follow-up email campaign . It’s genius.