Search engines prefer sites that load quickly:
Posted: Sun Dec 15, 2024 6:56 am
Technical SEO
Technical SEO refers to website and server optimizations that help search engine robots crawl and index your site more effectively (to help improve organic rankings).
SSL
In 2014, Google announced that they wanted to see austria phone number library everywhere' and that secure HTTPS websites would be preferred over non-secure websites in search results. Therefore, it is absolutely necessary to install SSL certification for websites.
Mobile Friendly
Google is clear that having a mobile responsive site is viewed as a very important ranking signal by their algorithms.
Additionally, with the introduction of Google’s “mobile-first” approach to indexing content, a website that is responsive across every device is now more important than ever. So it makes sense to ensure your website is fully responsive and displays in the best possible way for mobile, tablet or desktop users.
Site Speed
page speed is considered an important ranking signal.
Nowadays, web pages need to load quickly. People are impatient and don’t want to wait for a page to open. In 2016, studies showed that 53% of mobile website visitors will leave a site if a web page doesn’t open within three seconds. So if your website is slow, people will get frustrated and move on to another website, and you’ll miss out on all that traffic.
Google knows that slow web pages offer less than optimal experiences. That’s why it prefers faster-loading web pages.
Search engines use robots to crawl or index your website. Robots follow links to discover content on your site. A great internal linking structure will help them understand what the most important content on your site is.
But there are more than one way to direct robots. For example, you can prevent them from crawling content if you don’t want them to go to certain types of pages. You can allow them to crawl just one page, but tell them not to show that page in search results or to follow links on that page.
Technical SEO refers to website and server optimizations that help search engine robots crawl and index your site more effectively (to help improve organic rankings).
SSL
In 2014, Google announced that they wanted to see austria phone number library everywhere' and that secure HTTPS websites would be preferred over non-secure websites in search results. Therefore, it is absolutely necessary to install SSL certification for websites.
Mobile Friendly
Google is clear that having a mobile responsive site is viewed as a very important ranking signal by their algorithms.
Additionally, with the introduction of Google’s “mobile-first” approach to indexing content, a website that is responsive across every device is now more important than ever. So it makes sense to ensure your website is fully responsive and displays in the best possible way for mobile, tablet or desktop users.
Site Speed
page speed is considered an important ranking signal.
Nowadays, web pages need to load quickly. People are impatient and don’t want to wait for a page to open. In 2016, studies showed that 53% of mobile website visitors will leave a site if a web page doesn’t open within three seconds. So if your website is slow, people will get frustrated and move on to another website, and you’ll miss out on all that traffic.
Google knows that slow web pages offer less than optimal experiences. That’s why it prefers faster-loading web pages.
Search engines use robots to crawl or index your website. Robots follow links to discover content on your site. A great internal linking structure will help them understand what the most important content on your site is.
But there are more than one way to direct robots. For example, you can prevent them from crawling content if you don’t want them to go to certain types of pages. You can allow them to crawl just one page, but tell them not to show that page in search results or to follow links on that page.