Real estate blog: boost your reputation
Turning your readers into leads
Optimize your content and share it without any worries
Real Estate Blog: Converting Prospects into Customers
Real estate blog: boost your reputation
You can be proud of the first articles published on your blog. But you will have to go the distance:
Publish with great regularity
Post several articles per week if possible
Identify topics to be treated carefully
Write (or have written) relevant and well-written editorial content
Share your article URLs on social media and partner sites to attract readers
All these actions have one goal: to increase your notoriety.
By generating traffic to your blog , you can guide your readers to relevant pages and create new contacts .
Turning your readers into leads
The content of your beautiful blog must be perfectly consistent with your activity . There is no point in publishing exciting articles on Bordeaux real estate if your agency manages properties in the Lille metropolitan area. albania phone number library There is no point in attracting thousands of readers if none of them then get in touch with you.
Focus your efforts on the specificities of your local market , your expertise, the type of properties available in your agency or even on the trends of the national real estate market. In the same way, approach the themes that will be most profitable for you in terms of projects: purchase, sale, houses, apartments, etc., to interest the visitors of your site according to their expectations.
The first step to an effective blog is to compose your editorial line for several months, planning to alternate articles of different lengths and to vary the themes.
The time spent on your blog will be invested effectively if you target the right audience. To do this, you need to draw up profiles of typical customers . In marketing, they are called personas. You can easily identify a few recurring profiles within your clientele. Your location and the nature of the market in your geographic area will help you with this. Among the visitors to your blog and other web pages, you still need to define the profiles of people with needs that you have never (or rarely) had to meet. Google Analytics and other free metric tools are very useful for identifying them.
From your persona gallery, you can easily find the ideal angle of attack to publish articles on the different themes that interest them.
Optimize your content and share it without any worries
You already know that the key to your success on the internet is good natural referencing (or SEO in English).
These are the words or expressions entered by Internet users during their searches that whet the appetite and guide search engines. The better these keywords are placed in your content, in the access link (URL), the titles and meta descriptions of your pages, the more likely your blog is to be positioned among the first results .
Google's algorithms analyze the frequency of use of these keywords in searches, their consistency with your field of activity, but also the fluidity with which they are used in your texts. Editorial quality and relevance are the main levers for optimizing your content, therefore the keys to regular traffic.
