Graphic: Sprout Social Reaction button As Cancelas
Posted: Sun Dec 15, 2024 5:00 am
Facebook's intention is that the time spent on its platform is valuable to the user , considering as quality time the interaction of a person with his closest friends. Therefore, when a post generates a great conversation between a user and his friends , the algorithm will tend to show it again in his feed . Facebook's interest is that its users spend much more time on the network, a trend that has been declining for years.
As mentioned in the previous point, it is about phone number list inspiring the user and not starting a war, so we must be very careful with the type of content we share . Calls to action urging people to tag a close friend are a good starting point.
3. Look for more “love”
For a few years now, the algorithm has given more weight to reaction buttons to the detriment of the simple “Like” button, so love, affection, laughter, surprise, sadness and anger are the reactions we have to look for among our users.
Reaction button As Cancelas
4. Post when your audience is most active
As we mentioned before, the novelty of the post is one of the indicators that Facebook uses to order the posts in a person's feed , so publishing a post at a time when your audience is online is key to it being favored by the algorithm.
The following graph, created by Sprout Social , summarizes the times of greatest user activity on Facebook by day and time slot.
Graphic: Sprout Social
FUENTE: Sprout Social
5. Avoid the algorithm thanks to Facebook Stories
Facebook Stories are not part of the user's feed. They remain permanently at the top of the screen, thus avoiding the evil action of the algorithm. They are the perfect opportunity to drive organic traffic to our page. According to Facebook itself, 58% of people say they have visited a brand's website in search of more information after seeing a Story .
The most successful content on Facebook Stories is that which is easy to understand, that shows new products or that gives us tips and tricks.
As mentioned in the previous point, it is about phone number list inspiring the user and not starting a war, so we must be very careful with the type of content we share . Calls to action urging people to tag a close friend are a good starting point.
3. Look for more “love”
For a few years now, the algorithm has given more weight to reaction buttons to the detriment of the simple “Like” button, so love, affection, laughter, surprise, sadness and anger are the reactions we have to look for among our users.
Reaction button As Cancelas
4. Post when your audience is most active
As we mentioned before, the novelty of the post is one of the indicators that Facebook uses to order the posts in a person's feed , so publishing a post at a time when your audience is online is key to it being favored by the algorithm.
The following graph, created by Sprout Social , summarizes the times of greatest user activity on Facebook by day and time slot.
Graphic: Sprout Social
FUENTE: Sprout Social
5. Avoid the algorithm thanks to Facebook Stories
Facebook Stories are not part of the user's feed. They remain permanently at the top of the screen, thus avoiding the evil action of the algorithm. They are the perfect opportunity to drive organic traffic to our page. According to Facebook itself, 58% of people say they have visited a brand's website in search of more information after seeing a Story .
The most successful content on Facebook Stories is that which is easy to understand, that shows new products or that gives us tips and tricks.