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Linkedin campaign manager

Posted: Sun Dec 15, 2024 4:19 am
by mahmud217
You have the option to upload banner creatives. Please note that if you do not upload a banner image, another brand's image may be displayed.

If you selected the lead generation objective , you'll be prompted to add an existing lead generation form to your ad or create a new one.

Lead generation linkedin campaign
select the profile information you need in the form from the following available options:

contact: first name, last name, email address, linkedin mobile phone number list profile url, phone number, city, state/province, country/region, zip/postal code, work email, work phone number.

Image

Job: position, function, seniority.
Company: company name, company size, industry.
Education: degree, field of study, university/school, start date, graduation date.
Demographics: gender, age.
Your lead generation form can include up to 3 custom questions, either in a single line entry or in multiple choice (10 options) format.

Custom lead generation form
tip: the shorter the form, the better. Capture only the data you really need and consider where in the customer journey you need a more detailed level of information.

When you're done with the basic information section of your ad, click next step .

2. Create your conversation ad

now you can start building your ad with messages, buttons and images.

The introductory message can be up to 500 characters long. The first sentence will appear as the subject, so make it count. Introduce yourself and your business as needed for your target audience and their stage in the customer journey.

You can pull linkedin profile data into your copy for instant personalization, including first name, last name, job title, company name, and industry details.

Create conversation ad
add at least 2 cta buttons to your ad. Button text can be up to 25 characters long. Action options are show next message or send to a website .

If you select show next message, you'll be prompted to add more text, such as a thank you message. For send to website, you'll need to add a url. Note that you can add up to five cta buttons.

Call to action on linkedin
after completing the step-by-step process for creating an ad, review and launch your campaign.