see if there’s an alternative

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This tactic is a reliable and sustainable way to engage your audience in the subject line. It’s also easy to use curiosity as a way to preview what’s to come in the rest of the email, which is, after all, the whole point of a subject line! If you’ve been using curiosity-inspiring subject lines without much success, consider doing some A/B testing to approach that works better for your audience. Etsy: Bring these home… A surprise gift for you! – IKEA 9 Disgusting Facts about Thanksgiving – Eat This Not That A faster donkey – australia email list
The Hustle Why Microsoft just spent $70 billion – M1 Team The secret’s out! – Warby Parker Lyrics: get fluent in the music you love – Spotify What 1,320 therapists are hearing from patients – New York Times The Two Possible Futures of Virtual Reality – Select All Hologram Shorts?! – Chubbies Don’t Open This Email – Manicube Everyone’s gonna ask you about these – Madewell The zodiac signs as frames – Warby Parker Why You Should Keep Your Clothes in the Freezer.




– Apartment Therapy Just wait till you see these skirts – LOFT Hey, we’re all doing it. – Warby Parker You need to see this new eye treatment. – Sephora Insider The truth about moving expenses – Zillow This is how much working from home saves you – LinkedIn A very ~controversial~ opinion – BuzzFeed Books 10 bizarre money habits making Millennials richer – Refinery29 Is It Home In or Hone In ? – Merriam Webster You deserve this – Jackbox Games Free flights to Dubai inside – StudentUniverse Pain point subject lines Addressing your customers’ pain points in the subject line tells them you’re here to help.