Make sure your content addresses pain pointsit all starts us number details with creating strong content. Focus on your target audience’s pain points and how your product or service can solve those.For example, if a business offers project management software, it would be a good idea to create a series of videos about project planning tips or case studies showcasing some examples of successful timeline implementations. Customers like seeing proof that companies can actually do what they say, so make it a point to show your customers exactly that.
Set up a lead scoring systemyou also need a lead scoring system. This is when you assign points based on specific actions, such as webinar attendance, whitepaper downloads, or engagement with high-value pages on your website.If leads consistently engage with product features on your site, assign them a higher lead score than someone who only occasionally visits your homepage. By prioritizing efforts on leads with higher scores, sales teams can focus on prospects more likely to convert to save time and money.
