So, in this post, we are going to see valuable content from the first five professionals who have been on our podcast. They have told us about different difficulties they encounter on a daily basis within their respective companies , and at the same time, they explain how they deal with them.
1. Mar Juárez from IVI RMA GLOBAL
In the first podcast of What's in your Inbox? we met Mar Juárez , CRM manager at IVI RMA GLOBAL , a leading company in the assisted reproduction sector worldwide.
In this episode, we spoke with Mar about the different challenges and opportunities of Email Marketing in an international company.
Would you like to know how platform migrations are carried out in large companies? Do you want to learn about the advanced segmentation and personalization trends that are revolutionizing the way we communicate with customers? This episode is the answer to your questions!
Join us as Mar Juarez shares her experience on how IVI RMA GLOBAL approaches email marketing in a global context . Discover the innovative strategies that are driving this organization’s success internationally and how you can apply these techniques to your own business.
2. Daniel Agudelo from Semrush
In the second episode of What's in Your Inbox? we had sri lanka business email list the pleasure of meeting Daniel Agudelo, Email Automation Manager at Semrush , the renowned software company that offers online visibility management to more than 10M marketers worldwide.
In this second episode, we spoke with Daniel Agudelo about the different difficulties involved in scaling up Email Marketing Automation.
Therefore, in this episode you will find different valuable information about the great challenge of managing a product that is sold in different languages at an international level . In addition, they also reflect on how advanced segmentation and personalization strategies become powerful allies to reach diverse audiences.
Join us as Daniel Agudelo dives into his experience and insights on how SEMRUSH approaches email marketing on a global scale.
3. Angela Benavent from Holaluz
In the third episode of What's in your Inbox? we met Angela Benavent, Digital Management at Holaluz , the energy transition technology company dedicated to the commercialization of 100% renewable energy.
In this third episode, Angela talks to us about the different keys to customer management in the energy sector: omnichannel and metrics .
So if you're curious about how they tackle the challenge of working with highly personalized data , and how it can be leveraged to deliver unique customer experiences , this episode is for you.
Angela also tells us about the importance of optimizing the customer journey for a company where sales start online and end offline, through multiple channels.
4. Lourdes Fuster from Coches.net
In the fourth episode of What's in your Inbox?, we had the pleasure of meeting Lourdes Fuster, CRM Manager at Coches.net , part of the international technology group Adevinta.
In this episode, Lourdes presents us with a clear example of a data-driven CRM strategy that takes personalization to the highest level.
She also talks about the trend of applying machine learning techniques and predictive models to optimize and improve results in marketing strategies . Lourdes also reveals which channels they use to work on multichannel marketing, and shares her knowledge about the importance of data analysis, which is key to understanding user behavior in depth.
5. Patricia Jurado from ADT
In the fifth episode of What's in your Inbox? we met Patricia Jurado, Head of Digital Marketing at ADT , the security and automation company for businesses and homes.
In this episode, we talk about the differences between working for both B2C and B2B audiences in the complex world of email marketing. Patricia also reveals the strategy that ADT followed to improve its ranking on the Trustpilot platform, an essential topic in online reputation management.
