5 tips to increase the opening rate in email marketing
Posted: Thu Dec 12, 2024 10:57 am
Email marketing gives us the opportunity to stay in touch with our clients at any time so that they know what we are doing. We all tend to open our email daily or several times a week, so if we manage to access our potential client's inbox we will be taking a very important step to capture their attention.
The problem is that this email may reach its recipient, but it may cameroon phone number library be opened. That is why the opening ratio or rate is so important, as it measures the percentage of emails that are opened out of the total delivered , excluding those that bounce. For example, if we have sent 300 emails and 60 have been opened, the opening ratio is 20%.
Obviously, we are interested in the percentage being as close to 100% as possible, although reality tells us that it is very difficult to reach figures higher than 50%. Let's see how we can increase this rate:
Make sure you have the customer's permission to send them your emails : The first thing you need to do is make sure you have the user's permission to send information to their inbox. If not, they will consider it spam and never open it. Buying email lists is not a good idea; the best way to get the customer's data and permission is through a form placed on a landing page .
Segment your email list : The more segmented your list is, the more personalized and relevant the emails your contacts will receive and the more likely they are to open them. Users are interested in companies that appear friendly and concerned about their needs, so try to keep your contact list updated and segmented according to their personal interests.
Choose the subject of your email carefully : the subject of your message will be the first thing your contacts see when they receive the email. Therefore, a large part of the chances of them opening it will depend on how attractive the subject is. In order for it to be read quickly and not be cut off by the servers, it should be less than 50 characters long . In other words, using few words you should explain what the message is about in a way that attracts the user's attention. It is not always easy, but it is worth spending some time on this point.
Build a relationship with the customer : If you have a conversation with someone you already know in real life, do you introduce yourself again? It wouldn't make much sense to do so, just as it doesn't make sense to do so in email marketing. Use the information you have about your contacts to build a personalized and fluid dialogue through emails. For example, include the recipient's name in both the subject and the body so that they know you are addressing them exclusively.
Optimize emails for mobile devices : It is becoming more common for us to check our emails from our smartphone or tablet and less so from our computer. Therefore, it is essential that our emails are optimized to be read on the different devices we have at our disposal in our daily lives. In this sense, it is not advisable to include attachments , since they are almost never downloaded by mobile users. We must also make sure that images do not take up too much space so that they do not take too long to load.
The problem is that this email may reach its recipient, but it may cameroon phone number library be opened. That is why the opening ratio or rate is so important, as it measures the percentage of emails that are opened out of the total delivered , excluding those that bounce. For example, if we have sent 300 emails and 60 have been opened, the opening ratio is 20%.
Obviously, we are interested in the percentage being as close to 100% as possible, although reality tells us that it is very difficult to reach figures higher than 50%. Let's see how we can increase this rate:
Make sure you have the customer's permission to send them your emails : The first thing you need to do is make sure you have the user's permission to send information to their inbox. If not, they will consider it spam and never open it. Buying email lists is not a good idea; the best way to get the customer's data and permission is through a form placed on a landing page .
Segment your email list : The more segmented your list is, the more personalized and relevant the emails your contacts will receive and the more likely they are to open them. Users are interested in companies that appear friendly and concerned about their needs, so try to keep your contact list updated and segmented according to their personal interests.
Choose the subject of your email carefully : the subject of your message will be the first thing your contacts see when they receive the email. Therefore, a large part of the chances of them opening it will depend on how attractive the subject is. In order for it to be read quickly and not be cut off by the servers, it should be less than 50 characters long . In other words, using few words you should explain what the message is about in a way that attracts the user's attention. It is not always easy, but it is worth spending some time on this point.
Build a relationship with the customer : If you have a conversation with someone you already know in real life, do you introduce yourself again? It wouldn't make much sense to do so, just as it doesn't make sense to do so in email marketing. Use the information you have about your contacts to build a personalized and fluid dialogue through emails. For example, include the recipient's name in both the subject and the body so that they know you are addressing them exclusively.
Optimize emails for mobile devices : It is becoming more common for us to check our emails from our smartphone or tablet and less so from our computer. Therefore, it is essential that our emails are optimized to be read on the different devices we have at our disposal in our daily lives. In this sense, it is not advisable to include attachments , since they are almost never downloaded by mobile users. We must also make sure that images do not take up too much space so that they do not take too long to load.