Growth Marketing Success Stories
Posted: Thu Dec 12, 2024 10:19 am
Based on user behavior, you can orchestrate messages across different channels with marketing automation.
Revenue
Growth marketing requires technical skills to know when and how to implement changes and to follow up on them as needed to improve revenue.
It is a constant approach to ideas to enter into a process of testing, measuring and repeating until reaching the point of obtaining great returns .
Investments to achieve scaling must be included in this process, and a clear example of the aspects you must take care of is cart abandonment.
Many people abandon their shopping carts just one step away from making a purchase, and many have said they do so because of shipping costs.
You can try free shipping and a versus with paid shipping, free for purchases of X amount of dollars and so on up to larger amounts, measuring the results and the reception this has.
Repeat, evaluate and follow up as many times as necessary.
Referrals
According to Frederick F. Reichheld, who published “The One Number You Need to Know to Grow” in the December 2003 issue of Harvard Business Review , all you have to do to run a referral program is ask a simple question:
How likely are you to recommend this [product/company] to a friend?
By giving it a scale of 1 to 10, you can break it down as follows:
Promoters (score 9-10): These are users who will recommend others as proof of concept for the product.
Passives (score 7-8): If another option was presented, they would trade what you are offering for this one.
Detractors (score 0-6): In addition to leaving you early, they will speak badly of your product or service.
Pay special attention to liabilities during the retention step, you should contact them before they leave for your competitors.
Improve Results
Even if you have millions of customers , you must take into account that most usa b2b leads companies take years to become profitable, and this may be because the product is not that expensive or because they take a long time to charge their customers.
Investing in retention is definitely more effective than investing in acquiring new customers and is a great way to improve results.
And the secret lies in constantly improving your services , so that every time they return they perceive greater value than the last time.
[Tweet “Focusing on retention is more effective than focusing simply on acquisition in Growth Marketing”]
For further inspiration and to help you notice even more of the positive results that Growth Marketing brings, we leave you with the best success stories:
Zoom
Zoom is a video conferencing application that serves as a tool for organizing business meetings and even webinars.
Revenue
Growth marketing requires technical skills to know when and how to implement changes and to follow up on them as needed to improve revenue.
It is a constant approach to ideas to enter into a process of testing, measuring and repeating until reaching the point of obtaining great returns .
Investments to achieve scaling must be included in this process, and a clear example of the aspects you must take care of is cart abandonment.
Many people abandon their shopping carts just one step away from making a purchase, and many have said they do so because of shipping costs.
You can try free shipping and a versus with paid shipping, free for purchases of X amount of dollars and so on up to larger amounts, measuring the results and the reception this has.
Repeat, evaluate and follow up as many times as necessary.
Referrals
According to Frederick F. Reichheld, who published “The One Number You Need to Know to Grow” in the December 2003 issue of Harvard Business Review , all you have to do to run a referral program is ask a simple question:
How likely are you to recommend this [product/company] to a friend?
By giving it a scale of 1 to 10, you can break it down as follows:
Promoters (score 9-10): These are users who will recommend others as proof of concept for the product.
Passives (score 7-8): If another option was presented, they would trade what you are offering for this one.
Detractors (score 0-6): In addition to leaving you early, they will speak badly of your product or service.
Pay special attention to liabilities during the retention step, you should contact them before they leave for your competitors.
Improve Results
Even if you have millions of customers , you must take into account that most usa b2b leads companies take years to become profitable, and this may be because the product is not that expensive or because they take a long time to charge their customers.
Investing in retention is definitely more effective than investing in acquiring new customers and is a great way to improve results.
And the secret lies in constantly improving your services , so that every time they return they perceive greater value than the last time.
[Tweet “Focusing on retention is more effective than focusing simply on acquisition in Growth Marketing”]
For further inspiration and to help you notice even more of the positive results that Growth Marketing brings, we leave you with the best success stories:
Zoom
Zoom is a video conferencing application that serves as a tool for organizing business meetings and even webinars.