The 5 best videos made with motion graphics
Posted: Thu Dec 12, 2024 10:06 am
Are you thinking about including videos in your digital marketing strategy? In this post we tell you how video can relaunch your marketing strategy . We give you tips on how to easily make a video using motion graphics and show you our 5 favorite examples of this fun video style.
The importance of video marketing in digital marketing
By now you should be clear that most of your competitors are already using video marketing . It is one of the most effective resources to attract the attention of a potential client and also helps to increase the engagement of any Digital Marketing campaign.
The content of the network and therefore of Digital Marketing actions belarus phone number library migrating towards moving images and no marketer who wants to maintain contact with their audience can ignore it.
According to PuroMarketing , around 86% of companies use video as a sales and marketing tool in Spain. In addition, it is estimated that video has accounted for 82% of internet traffic in 2022.
The rise of video in recent years has been overwhelming, rapidly gaining ground on other types of formats mainly due to:
The rise of mobile: 1 in 2 visits to YouTube is made from mobile.
It is one of the most effective tools to attract generations Y (Millennials) and Z (Centennials) .
Youtube is the second most used search engine in the world after Google.
Social platforms (Instagram, Snapchat, Tik Tok, Facebook & Twitter) incorporate features for making live videos and sharing them.
Consumers want to consume useful, entertaining, inspiring content. And if it is in video form, even better, as it will facilitate its consumption, dissemination and reach.
What are motion graphics videos?
Motion graphics are different from other types of video. They are essentially graphic design in motion , often with text as a key component. Motion graphics can be used in corporate videos to introduce a company or to promote a product or service . They can serve educational or explanatory purposes, add movement and emotion to a website or logo, serve as a social media message, mobile app, or other piece of digital content.
Creating videos this way can bring you significant advantages if you are a beginner, as it is a cheap and easy format to create. In addition, it has a greater chance of becoming viral content .
Why use motion graphics in your marketing strategy?
It helps reinforce the brand image. It allows you to explain how a product works in a few seconds or to present the company itself.
It turns boring into interesting. It makes our content user-friendly and shareable, it allows us to convey complex data in the form of a visual story that is simple and impactful and can even evoke emotion.
It has an amazing power of synthesis. If a video is worth a thousand words, imagine the power and impact that a corporate video of this type can have.
It improves engagement and makes it easier to share and disseminate.
It can be combined with other techniques. One of its characteristics is its versatility and ability to be combined with other explanatory video styles, such as Live Action, Character Animation, or Whiteboard Animation.
It allows you to create elegant video styles. This technique produces videos that are elegant and formal, but at the same time attractive and fun.
The 5 best videos made with motion graphics:
1- Google IoT : This video covers complex concepts such as data collection, storage and distribution in a visual and simple way.
The importance of video marketing in digital marketing
By now you should be clear that most of your competitors are already using video marketing . It is one of the most effective resources to attract the attention of a potential client and also helps to increase the engagement of any Digital Marketing campaign.
The content of the network and therefore of Digital Marketing actions belarus phone number library migrating towards moving images and no marketer who wants to maintain contact with their audience can ignore it.
According to PuroMarketing , around 86% of companies use video as a sales and marketing tool in Spain. In addition, it is estimated that video has accounted for 82% of internet traffic in 2022.
The rise of video in recent years has been overwhelming, rapidly gaining ground on other types of formats mainly due to:
The rise of mobile: 1 in 2 visits to YouTube is made from mobile.
It is one of the most effective tools to attract generations Y (Millennials) and Z (Centennials) .
Youtube is the second most used search engine in the world after Google.
Social platforms (Instagram, Snapchat, Tik Tok, Facebook & Twitter) incorporate features for making live videos and sharing them.
Consumers want to consume useful, entertaining, inspiring content. And if it is in video form, even better, as it will facilitate its consumption, dissemination and reach.
What are motion graphics videos?
Motion graphics are different from other types of video. They are essentially graphic design in motion , often with text as a key component. Motion graphics can be used in corporate videos to introduce a company or to promote a product or service . They can serve educational or explanatory purposes, add movement and emotion to a website or logo, serve as a social media message, mobile app, or other piece of digital content.
Creating videos this way can bring you significant advantages if you are a beginner, as it is a cheap and easy format to create. In addition, it has a greater chance of becoming viral content .
Why use motion graphics in your marketing strategy?
It helps reinforce the brand image. It allows you to explain how a product works in a few seconds or to present the company itself.
It turns boring into interesting. It makes our content user-friendly and shareable, it allows us to convey complex data in the form of a visual story that is simple and impactful and can even evoke emotion.
It has an amazing power of synthesis. If a video is worth a thousand words, imagine the power and impact that a corporate video of this type can have.
It improves engagement and makes it easier to share and disseminate.
It can be combined with other techniques. One of its characteristics is its versatility and ability to be combined with other explanatory video styles, such as Live Action, Character Animation, or Whiteboard Animation.
It allows you to create elegant video styles. This technique produces videos that are elegant and formal, but at the same time attractive and fun.
The 5 best videos made with motion graphics:
1- Google IoT : This video covers complex concepts such as data collection, storage and distribution in a visual and simple way.