There are three main types:
Posted: Thu Dec 12, 2024 9:40 am
Phase 4: Final Report
This report should be based on the various areas of work that had been specified when the auditor began the work.
Phase 5: Presentation
The audit is presented to the company executives to implement everything proposed in the report. This constitutes the action plan.
Phase 6: Follow-up
Positive audit results will never be achieved if everything proposed is not followed up on, even when the proposed actions have already begun to take place.
It is important to note that Digital Marketing is one of the areas with the greatest uk business email list development today. It is essential to carry out an audit of the different online strategies of companies to optimize resources and achieve the desired ROI.
Types of Audit
There are three different ways to carry out an audit; therefore,
By level of complexity: the partial audit is characterized by being limited to a specific objective but is committed to being exhaustive with that objective of the company. And the complete audit is a broad examination, both internal and external.
Horizontal and vertical audits: the first type is responsible for evaluating the elements of the entire marketing world. The second type rather separates these functional elements to examine them.
By level of activity: they can be carried out at various levels of the company, such as system or corporate audits; and at low levels, such as the distribution sector.
Conclusion
There are multiple changes that can occur in our environment: in consumer habits, the adoption of new technologies, economic situations, laws, among others.
We must consider that there are things that are beyond anyone's control. Therefore, keeping an eye on these changes can make the difference between successful marketing and one that will never be successful.
Auditing represents prevention , but beyond that, it allows for monitoring to detect opportunities and not let them pass by. It also makes it possible to avoid threats or, at least, understand how to deal with them in the right way to emerge unscathed.
It is therefore advisable that a marketing audit be carried out by experts outside the company who have a clearer vision. They will detect what internal experts have not perceived.
This report should be based on the various areas of work that had been specified when the auditor began the work.
Phase 5: Presentation
The audit is presented to the company executives to implement everything proposed in the report. This constitutes the action plan.
Phase 6: Follow-up
Positive audit results will never be achieved if everything proposed is not followed up on, even when the proposed actions have already begun to take place.
It is important to note that Digital Marketing is one of the areas with the greatest uk business email list development today. It is essential to carry out an audit of the different online strategies of companies to optimize resources and achieve the desired ROI.
Types of Audit
There are three different ways to carry out an audit; therefore,
By level of complexity: the partial audit is characterized by being limited to a specific objective but is committed to being exhaustive with that objective of the company. And the complete audit is a broad examination, both internal and external.
Horizontal and vertical audits: the first type is responsible for evaluating the elements of the entire marketing world. The second type rather separates these functional elements to examine them.
By level of activity: they can be carried out at various levels of the company, such as system or corporate audits; and at low levels, such as the distribution sector.
Conclusion
There are multiple changes that can occur in our environment: in consumer habits, the adoption of new technologies, economic situations, laws, among others.
We must consider that there are things that are beyond anyone's control. Therefore, keeping an eye on these changes can make the difference between successful marketing and one that will never be successful.
Auditing represents prevention , but beyond that, it allows for monitoring to detect opportunities and not let them pass by. It also makes it possible to avoid threats or, at least, understand how to deal with them in the right way to emerge unscathed.
It is therefore advisable that a marketing audit be carried out by experts outside the company who have a clearer vision. They will detect what internal experts have not perceived.