INFLUENCER MARKETING: THE BEST OPTION
Posted: Thu Dec 12, 2024 9:31 am
A few days ago we were asked what advantages there were to working with influencer marketing compared to organic traffic. What advantages did this have for companies?
Organic traffic is traffic that is generated naturally and is usually obtained from the brand's own followers, and is obtained for free. It is the traffic that is received from search engines, from followers or, randomly, from other websites.
On the other hand, influencer marketing basically consists of linking a brand with a person with great projection and visibility on social networks, who is called an “influencer”. Influential profiles on social armenia phone number library and blogs prescribe and talk about a brand, serving their audience, giving VISIBILITY to new audiences and NOTORIETY to brands in a non-invasive and credible way.
This method is not only cheaper and more direct than traditional media , but it also contributes to SEO positioning (followers echo what their referents say, increasing the amount of content generated about the brand), improves reputation (someone well-known speaks well about a brand directly affects the image that its followers build about it, it generates security and quality that someone they trust speaks about it), it is more effective (because it is created organically, it is not as intrusive as an advertisement), it generates more conversation (it goes viral or encourages your followers to share the brand) and lastly, it increases traffic to your site (it drives a greater number of visits to your website and increases your conversions).
EXAMPLE OF A SUCCESS STORY
In May 2021, we were contacted by a tourism company that wanted to promote two towns in its community. Both actions sought to publicize all the options for visiting these places: their gastronomy, the historic center or the possible activities that can be done.
Through video content such as reels and stories published on Instagram, we sought to showcase this variety of quality cuisine, highlight the town's most emblematic places and show that you can enjoy both its beach and its interior.
To give visibility to the towns, we relied on influencers from the gastronomy field*. All of them are passionate about enjoying the culinary delights of different places in Spain. To encourage conversation on social media, the profiles shared content about their experience in the city.
*As we have mentioned in other blog posts, it is important to have influencers who are in line with the brand's values and territories, otherwise it would not make sense and the desired objective would not be achieved.
Organic traffic is traffic that is generated naturally and is usually obtained from the brand's own followers, and is obtained for free. It is the traffic that is received from search engines, from followers or, randomly, from other websites.
On the other hand, influencer marketing basically consists of linking a brand with a person with great projection and visibility on social networks, who is called an “influencer”. Influential profiles on social armenia phone number library and blogs prescribe and talk about a brand, serving their audience, giving VISIBILITY to new audiences and NOTORIETY to brands in a non-invasive and credible way.
This method is not only cheaper and more direct than traditional media , but it also contributes to SEO positioning (followers echo what their referents say, increasing the amount of content generated about the brand), improves reputation (someone well-known speaks well about a brand directly affects the image that its followers build about it, it generates security and quality that someone they trust speaks about it), it is more effective (because it is created organically, it is not as intrusive as an advertisement), it generates more conversation (it goes viral or encourages your followers to share the brand) and lastly, it increases traffic to your site (it drives a greater number of visits to your website and increases your conversions).
EXAMPLE OF A SUCCESS STORY
In May 2021, we were contacted by a tourism company that wanted to promote two towns in its community. Both actions sought to publicize all the options for visiting these places: their gastronomy, the historic center or the possible activities that can be done.
Through video content such as reels and stories published on Instagram, we sought to showcase this variety of quality cuisine, highlight the town's most emblematic places and show that you can enjoy both its beach and its interior.
To give visibility to the towns, we relied on influencers from the gastronomy field*. All of them are passionate about enjoying the culinary delights of different places in Spain. To encourage conversation on social media, the profiles shared content about their experience in the city.
*As we have mentioned in other blog posts, it is important to have influencers who are in line with the brand's values and territories, otherwise it would not make sense and the desired objective would not be achieved.