Metrics of a Digital Marketing Strategy
Posted: Thu Dec 12, 2024 9:25 am
Digital Marketing: Key Metrics for Success
As we have already said, a successful Digital Marketing strategy depends on several factors: creative content, clear objectives, a realistic budget, knowledge of the Buyer Persona, the Buyer's Journey, content generation trends, among others.
All of these factors play a very important role when analyzing the metrics, which will be essential to change the strategy if necessary or continue with the initial plans.
Let's start by clarifying that in the digital world there are thousands of metrics, all measurable, verifiable and comparable. All Digital Marketing platforms provide numbers so that you know the effectiveness of the strategies applied. It is thanks to these numbers that you can know how to improve and how to optimize your content and ads to achieve your goals.
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Now, what metrics should you analyze in your strategies? These depend on the objectives you set. So, let's divide the metrics according to the objective of each strategy:
If the objective of a campaign is to create branding or brand awareness
When we talk about branding, we are referring to making the brand known and present in the customers' purchasing options. In this sense, the metrics that should ideally be analyzed are:
Ad views: to know how many people your name is reaching.
Website visits: To see how many people take positive action after seeing your canada company email list ad and click through to learn more.
Impressions: These are counted each time your ad is displayed on a screen.
Reach: This is how many people your ad reached. It doesn't mean that those people saw it or clicked on it, it just means that they were reached.
Frequency: The number of times the ad is shown. When it comes to branding, frequency is the most important metric.
If the goal is to obtain qualified leads
One of the main objectives of Inbound Marketing campaigns is the generation of qualified leads or contacts to become buyers. This is achieved through Landing Pages, forms and offers of rich and specific content (such as Ebooks).
The ideal metrics to analyze when looking for leads are the Cost per Lead (CPL) and the conversion rate between the number of people who see the ads and those who leave their data to be contacted or receive more content. This will be the number that will indicate whether the campaign is actually working or if changes need to be made to forms and/or content.
Cost per Lead is the amount Google charges you each time your ad generates a lead. It is obtained by dividing the cost of the campaign by the number of results. It is important because Inbound Marketing is based on high-quality leads and if your campaign does not obtain the required leads, you will end up paying a lot for an unqualified lead. It is important to remember that the easier it is for Google or Facebook to obtain leads, the less expensive they will be.
As we have already said, a successful Digital Marketing strategy depends on several factors: creative content, clear objectives, a realistic budget, knowledge of the Buyer Persona, the Buyer's Journey, content generation trends, among others.
All of these factors play a very important role when analyzing the metrics, which will be essential to change the strategy if necessary or continue with the initial plans.
Let's start by clarifying that in the digital world there are thousands of metrics, all measurable, verifiable and comparable. All Digital Marketing platforms provide numbers so that you know the effectiveness of the strategies applied. It is thanks to these numbers that you can know how to improve and how to optimize your content and ads to achieve your goals.
[Tweet “All digital marketing platforms provide numbers so you can understand the effectiveness of the strategies applied”]
Now, what metrics should you analyze in your strategies? These depend on the objectives you set. So, let's divide the metrics according to the objective of each strategy:
If the objective of a campaign is to create branding or brand awareness
When we talk about branding, we are referring to making the brand known and present in the customers' purchasing options. In this sense, the metrics that should ideally be analyzed are:
Ad views: to know how many people your name is reaching.
Website visits: To see how many people take positive action after seeing your canada company email list ad and click through to learn more.
Impressions: These are counted each time your ad is displayed on a screen.
Reach: This is how many people your ad reached. It doesn't mean that those people saw it or clicked on it, it just means that they were reached.
Frequency: The number of times the ad is shown. When it comes to branding, frequency is the most important metric.
If the goal is to obtain qualified leads
One of the main objectives of Inbound Marketing campaigns is the generation of qualified leads or contacts to become buyers. This is achieved through Landing Pages, forms and offers of rich and specific content (such as Ebooks).
The ideal metrics to analyze when looking for leads are the Cost per Lead (CPL) and the conversion rate between the number of people who see the ads and those who leave their data to be contacted or receive more content. This will be the number that will indicate whether the campaign is actually working or if changes need to be made to forms and/or content.
Cost per Lead is the amount Google charges you each time your ad generates a lead. It is obtained by dividing the cost of the campaign by the number of results. It is important because Inbound Marketing is based on high-quality leads and if your campaign does not obtain the required leads, you will end up paying a lot for an unqualified lead. It is important to remember that the easier it is for Google or Facebook to obtain leads, the less expensive they will be.