How to do an SEO Audit
Posted: Thu Dec 12, 2024 9:17 am
When we launch an SEO project, it is important to establish the starting point of the website. To do this, an audit is carried out, which will give us an overview of the current situation and allow us to establish the bases of our work. But how do we do an SEO audit?
Table of contents
1. What is an SEO Audit?
2. How to do an SEO Audit
2.1. Crawling and indexing
2.2. Performance and usability
2.3. Content
2.4. External analysis
2.5. Web analytics
2.6. Search engine visibility and competitor analysis
Conclusions
1. What is an SEO Audit?
SEO auditing is a complex process in which the entire website is reviewed and analyzed for errors that may affect the organic positioning of the website.
Analyses are carried out both internally (on-page SEO) and algeria phone number library (off-page SEO) and deficiencies that affect the visibility and functioning of the website are sought. Its objective is to establish the starting point of the SEO strategy , since only with good foundations can a good plan be built.
By carrying out an SEO audit, you will not only be able to detect errors, but also discover opportunities that will allow you to make your website stand out from your competitors. The SEO audit will allow you to:
Optimize the indexing and positioning of your web pages.
Attract more organic traffic.
Maintain the overall health of your website.
Improve website usability and user experience.
Detect broken links.
Review and update content.
To carry it out, various specific tools are used to work on SEO, both paid and free, which will allow us to make a complete and exhaustive analysis of the website .
Finally, a piece of advice. Although a thorough audit is done at the beginning of the project and from time to time, it is always advisable to do small, periodic audits at a lower level, which allow us to detect errors as quickly as possible, so that they can be corrected quickly.
2. How to do an SEO Audit
To carry out an SEO audit we must, in general, take the following steps, which will allow us to detect vulnerabilities and opportunities for improvement.
2.1. Crawling and indexing
The first thing to do is to perform a crawl of the website to see its current status. To do this, you can use tools such as Screaming Frog or Semrush's Site Audit. This will help you detect problems that prevent Google robots from crawling your website.
Next, you need to check the indexing , since any page that is not indexed will not appear in the search results. It should be noted that it is not necessary for all the pages on your website to be indexed, since some, such as privacy policies or similar, do not need to appear in the results. Therefore, you need to check that, above all, those pages that include valuable content for users are correctly indexed.
Table of contents
1. What is an SEO Audit?
2. How to do an SEO Audit
2.1. Crawling and indexing
2.2. Performance and usability
2.3. Content
2.4. External analysis
2.5. Web analytics
2.6. Search engine visibility and competitor analysis
Conclusions
1. What is an SEO Audit?
SEO auditing is a complex process in which the entire website is reviewed and analyzed for errors that may affect the organic positioning of the website.
Analyses are carried out both internally (on-page SEO) and algeria phone number library (off-page SEO) and deficiencies that affect the visibility and functioning of the website are sought. Its objective is to establish the starting point of the SEO strategy , since only with good foundations can a good plan be built.
By carrying out an SEO audit, you will not only be able to detect errors, but also discover opportunities that will allow you to make your website stand out from your competitors. The SEO audit will allow you to:
Optimize the indexing and positioning of your web pages.
Attract more organic traffic.
Maintain the overall health of your website.
Improve website usability and user experience.
Detect broken links.
Review and update content.
To carry it out, various specific tools are used to work on SEO, both paid and free, which will allow us to make a complete and exhaustive analysis of the website .
Finally, a piece of advice. Although a thorough audit is done at the beginning of the project and from time to time, it is always advisable to do small, periodic audits at a lower level, which allow us to detect errors as quickly as possible, so that they can be corrected quickly.
2. How to do an SEO Audit
To carry out an SEO audit we must, in general, take the following steps, which will allow us to detect vulnerabilities and opportunities for improvement.
2.1. Crawling and indexing
The first thing to do is to perform a crawl of the website to see its current status. To do this, you can use tools such as Screaming Frog or Semrush's Site Audit. This will help you detect problems that prevent Google robots from crawling your website.
Next, you need to check the indexing , since any page that is not indexed will not appear in the search results. It should be noted that it is not necessary for all the pages on your website to be indexed, since some, such as privacy policies or similar, do not need to appear in the results. Therefore, you need to check that, above all, those pages that include valuable content for users are correctly indexed.