What is keyword cannibalization ? and how can you fix it so that you are not penalized in Google search results?
First of all, I'm going to explain to you in a simple and straightforward way, so that it is well understood, what keyword cannibalization is . and for that I give you the following example:
Imagine you have written an article in which you talk about: web afghanistan phone number library trends , and you have another article that you have previously written in which you talk about the same topic using the only main Keyword: Web design trends in 2021 .
In this case we would be making a keyword cannibalization error by writing content aimed at searching for the same keyword.
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What is SEO cannibalization?
Cannibalization in SEO is a mistake that often occurs at the beginning if you don't know what you're up against, however, it's always a good time to remedy it.
Repeating the same keywords in different content can cause Google to penalize you and even make your articles disappear from the search engine ranking.
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Setting a Canonical Tag
However, if you know how to do things right to tell Google what content you want it to prioritize in that case, you will be able to take advantage of this "error" using something as simple as the canonical tag.
Using the canonical tag is usually the best way to tell the Google search engine which content is the most relevant of two that deal with the same main keyword, thus avoiding a drop or loss of positioning for our content.
Don't overuse the canonical tag - What is keyword cannibalization?
Using the canonical tag is an appropriate solution to indicate what the main content is in a case of cannibalization, however, it is not advisable to abuse this practice.
If you see that you have too many similar keywords on your pages, products or articles, consider unifying or restructuring your content or even eliminating a URL that you think is harmful due to over-optimization.
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Making 301 redirects - What is keyword cannibalization
In these cases, there is also a solution to this error by making a 301 redirect from one of the two contents to the other in question. In this article I explain how you can make 301 redirects directly in the Htaccess file and thus save yourself the use of plugins.
However, do not forget that excessive use of redirects can create redirect chains on your website and would be detrimental to the WPO or the optimal development of your website.
