Accelerate your email marketing strategy with persuasive neuromarketing
Posted: Thu Dec 12, 2024 8:03 am
Thanks to autoplay technology, Viewed can increase CTR (click-through rate) by up to 173% and ROI (return on investment) by up to 50% compared to traditional video email marketing. How? Read on.
According to entrepreneur John Wanamaker, companies lose 50% of their advertising budget, although he is not clear as to which part of his strategic plan that percentage belongs to.
However, neuroscience offers a clear solution to this dilemma for email marketing , providing knowledge and tools to maximize the results of advertising campaigns in a more objective and authentic way.
Neuromarketing has revealed that human behavior is 93% unconscious and 7% conscious. This is determined by the functioning and structure of our own brain, which has a series of neural networks that are formed list of telegram users in netherlands and modified during the course of our life as a result of inputs from the world around us.
The senses play an important role in this restructuring, as it is through them that information reaches our brain. We are able to remember 95% of what we see, 20% of what we read, 15% of what we taste and 10% of what we hear. Therefore, an event will have a greater impact if it is perceived by more than one sense.
How does our brain work when making a purchasing decision?
According to Paul MacLean's triune brain theory, due to the evolutionary process our brain is made up of three superimposed brains, each of which performs certain functions.
The emergence of the first reptiles gave rise to what we call the “primitive” brain, which is instinctive, fast and automatic, serving as our “fight or flight” mechanism for dealing with danger. Since it is connected to the optic nerve, it relies on images and helps us make quick decisions based on information it considers simple, specific and known.
The limbic system—linked to the appearance of the first mammals—is a bomb of emotions waiting to be detonated. When it links a stimulus to another similar memory, it results in an emotional impression that is then remembered.
Then the neocortex was formed, the most recent part of the brain, capable of processing the most complex information and enabling skills such as language, reasoning and logical thinking. It houses mirror neurons, a group of cells discovered by the Italian neurologist Giacomo Rizzolatti in 1996. These cells are capable of reproducing inside the body what is perceived from email marketing with embedded video.
According to entrepreneur John Wanamaker, companies lose 50% of their advertising budget, although he is not clear as to which part of his strategic plan that percentage belongs to.
However, neuroscience offers a clear solution to this dilemma for email marketing , providing knowledge and tools to maximize the results of advertising campaigns in a more objective and authentic way.
Neuromarketing has revealed that human behavior is 93% unconscious and 7% conscious. This is determined by the functioning and structure of our own brain, which has a series of neural networks that are formed list of telegram users in netherlands and modified during the course of our life as a result of inputs from the world around us.
The senses play an important role in this restructuring, as it is through them that information reaches our brain. We are able to remember 95% of what we see, 20% of what we read, 15% of what we taste and 10% of what we hear. Therefore, an event will have a greater impact if it is perceived by more than one sense.
How does our brain work when making a purchasing decision?
According to Paul MacLean's triune brain theory, due to the evolutionary process our brain is made up of three superimposed brains, each of which performs certain functions.
The emergence of the first reptiles gave rise to what we call the “primitive” brain, which is instinctive, fast and automatic, serving as our “fight or flight” mechanism for dealing with danger. Since it is connected to the optic nerve, it relies on images and helps us make quick decisions based on information it considers simple, specific and known.
The limbic system—linked to the appearance of the first mammals—is a bomb of emotions waiting to be detonated. When it links a stimulus to another similar memory, it results in an emotional impression that is then remembered.
Then the neocortex was formed, the most recent part of the brain, capable of processing the most complex information and enabling skills such as language, reasoning and logical thinking. It houses mirror neurons, a group of cells discovered by the Italian neurologist Giacomo Rizzolatti in 1996. These cells are capable of reproducing inside the body what is perceived from email marketing with embedded video.