8 Technological Trends in the Hospitality Sector
Posted: Thu Dec 12, 2024 7:28 am
Tourists and travelers have higher expectations today than ever before. After being shaken by the COVID-19 pandemic, hospitality businesses are rushing to incorporate the latest technologies and invest in the latest trends, in order to attract their clientele and continue to thrive in an economically uncertain environment.
Do you know the latest technological trends that hospitality businesses should follow? Which trends have the potential to reach their target audience and increase their revenue?
The biggest technological trends
Here are some of the most important technological trends and new requirements for the hospitality sector:
Data at the heart of everything . Big data is at the heart of almost everything. Companies in the hospitality industry are increasingly striving to collect as much data about their customers as possible – following their every move at every stage of the journey. That’s because data is the only reliable and objective asset for determining customer netherlands telegram data wants and needs. The more data you have, and the better you understand and use it, the more effective you will be at developing new products, marketing your business, delivering customer service, and everything in between.
Gamification. Gamification is the process of adding game-like elements to existing products, services, or processes. It's a way to make the goal much more interactive and engaging, and sometimes even more fun for the users who interact with it. For example, European airline Lufthansa recently introduced its Lufthansa Surprise, an interactive, game-like experience that offers travelers personalized recommendations on where to go. After answering a handful of questions, users are "surprised" by a new destination that they should visit because it might appeal to them.
Virtual Reality (VR) and Augmented Reality (AR) . Travel and tourism rely on people getting out of their homes and going somewhere, but that hasn’t stopped the hospitality industry from incorporating VR and AR elements into their services. VR and AR experiences offer people a taste of what they might experience in real life, giving them a realistic and immersive preview of their potential trips.
Personalization (and personalized video). People are tired of generic, mass-marketed messages, so more and more hospitality companies are focusing on personalization. For example, with Viewed , hospitality companies can create personalized videos for their customers, drawing on existing data to create the perfect interactive material for a single person. This, combined with video embedded in the email, can help recover abandoned booking carts, improve customer loyalty, and ultimately make a better impression with a broader set of people.
Contactless technology at every step. Thanks in part to the COVID-19 pandemic, people are more concerned about hygiene and cleanliness than in the past. This is one of the reasons why many businesses are incorporating contactless technology into every step of the travel experience. Customers feel more comfortable and safe when they don’t have to touch surfaces and appliances in high-traffic areas.
Chatbots and automated concierges. Automation saves time and money, and often makes things faster and more convenient for customers. More and more hospitality businesses are incorporating chatbots and automated concierges for these reasons. Once you get past the initial hurdle of getting started, you may start to benefit from implementing them.
In-room smart home technology (and IoT). Most of us are familiar with smart home technology, which uses the Internet of Things (IoT) to simplify our lives and give us more control over our environments. To leverage these benefits in a hospitality setting, more and more hotels and tourism businesses are incorporating IoT into guest rooms.
Hyperlocalization. Hospitality businesses are becoming more personal, and that also means becoming more local. With location tracking, businesses can offer customers more specific recommendations, directions and directions based on their current location, even as they travel around town. Highly localized marketing and advertising is more relevant to audiences in the moment, and therefore more satisfying.
Do you know the latest technological trends that hospitality businesses should follow? Which trends have the potential to reach their target audience and increase their revenue?
The biggest technological trends
Here are some of the most important technological trends and new requirements for the hospitality sector:
Data at the heart of everything . Big data is at the heart of almost everything. Companies in the hospitality industry are increasingly striving to collect as much data about their customers as possible – following their every move at every stage of the journey. That’s because data is the only reliable and objective asset for determining customer netherlands telegram data wants and needs. The more data you have, and the better you understand and use it, the more effective you will be at developing new products, marketing your business, delivering customer service, and everything in between.
Gamification. Gamification is the process of adding game-like elements to existing products, services, or processes. It's a way to make the goal much more interactive and engaging, and sometimes even more fun for the users who interact with it. For example, European airline Lufthansa recently introduced its Lufthansa Surprise, an interactive, game-like experience that offers travelers personalized recommendations on where to go. After answering a handful of questions, users are "surprised" by a new destination that they should visit because it might appeal to them.
Virtual Reality (VR) and Augmented Reality (AR) . Travel and tourism rely on people getting out of their homes and going somewhere, but that hasn’t stopped the hospitality industry from incorporating VR and AR elements into their services. VR and AR experiences offer people a taste of what they might experience in real life, giving them a realistic and immersive preview of their potential trips.
Personalization (and personalized video). People are tired of generic, mass-marketed messages, so more and more hospitality companies are focusing on personalization. For example, with Viewed , hospitality companies can create personalized videos for their customers, drawing on existing data to create the perfect interactive material for a single person. This, combined with video embedded in the email, can help recover abandoned booking carts, improve customer loyalty, and ultimately make a better impression with a broader set of people.
Contactless technology at every step. Thanks in part to the COVID-19 pandemic, people are more concerned about hygiene and cleanliness than in the past. This is one of the reasons why many businesses are incorporating contactless technology into every step of the travel experience. Customers feel more comfortable and safe when they don’t have to touch surfaces and appliances in high-traffic areas.
Chatbots and automated concierges. Automation saves time and money, and often makes things faster and more convenient for customers. More and more hospitality businesses are incorporating chatbots and automated concierges for these reasons. Once you get past the initial hurdle of getting started, you may start to benefit from implementing them.
In-room smart home technology (and IoT). Most of us are familiar with smart home technology, which uses the Internet of Things (IoT) to simplify our lives and give us more control over our environments. To leverage these benefits in a hospitality setting, more and more hotels and tourism businesses are incorporating IoT into guest rooms.
Hyperlocalization. Hospitality businesses are becoming more personal, and that also means becoming more local. With location tracking, businesses can offer customers more specific recommendations, directions and directions based on their current location, even as they travel around town. Highly localized marketing and advertising is more relevant to audiences in the moment, and therefore more satisfying.