What should I not do?
The most likely action of a person who wants to send mass emails is to use their email manager (Gmail, Outlook, Thunderbird or similar) and load the list of recipients to whom they want to send this communication in the blind copy, or seen copy , write the message and send it without further ado. This, in addition to not being considered email marketing, is a serious error that can have consequences beyond the communication not reaching the inbox of its recipients.
Why can't it be done like this?
It's very simple. ESPs or Email Server Providers have a number of mechanisms in place to limit these practices, thus preventing spam . Email was designed for a different use, which is surely the one you use on a daily basis, both professionally and personally, and any email you send with these characteristics will be stopped by your hosting and email service provider.
Any such submissions you make will be stopped by your hosting and email service provider.
These protection systems prevent the servers in charge of managing email from entering what are called blacklists. The purpose of blacklists is to identify those IP addresses through which practices considered spam have been carried out.
When we send an email to a person, the server that is going to receive that email consults one or more of the existing spam lists, to see if the IP of the server that is sending it is on one of them, and then decides whether to deliver the message, send it to spam or reject it directly.
This query affects the IP level , that is, if for any reason the controlling directors email list server enters a spam list, all emails from the different domains it is managing will also end up on that blacklist, and this means that it will be very difficult or practically impossible for any email sent through them to reach the recipient's inbox.
A server being blacklisted means that it will be very difficult or nearly impossible to reach the recipient's inbox.
This fight to prevent spam by ESPs is not philanthropy, but a necessity so that the servers that manage email can continue to carry out their mission without problems.
So how do I do it?
The only way to send mass emails is through email marketing applications such as teenvio.com. These programs are designed to manage large volumes of emails on servers dedicated exclusively to this task of mass email sending.
How do I choose the ideal platform for email marketing?
transactional emails
Choosing the ideal marketing platform for your case is not an easy task , since there are different solutions on the market that provide a similar service. Most have common features and functionalities and others that make them a little more exclusive or different from each other. We can find factors such as price, where it is easier to establish a comparison or others such as deliverability, support or usability of the tool, which are more ethereal criteria when it comes to weighing them up to make the decision. We review those that we consider most important:
Language : If you are not fluent in a language other than Spanish, we recommend that you choose a tool in Spanish. There are very good and well-known applications in English, but the fact that they are not translated into Spanish can be a major handicap when it comes to using them.
Support : The speed and means by which the support team can resolve a query should be an important element to consider. Using a ticket system is not the same as having a free phone number where a specialized agent attends to any incident immediately, as is the case with teenvio.com.
Deliverability : The reputation of the servers through which the deliveries are made is the key to deliverability . Not even a high reputation can guarantee that 100% of the emails sent will go to the inbox, but this will be lower if this aspect is not taken care of. Do not be guided only by the price , since this may be associated with the use of servers that are less well worked in terms of reputation.
Price : This is certainly important and is possibly the easiest element to compare between the different platforms . Each one uses a different criterion and differentiates prices based on the number of shipments or the existing contact lists. If you are going to send mailings with a certain frequency, we recommend that you use the monthly plans, since they are usually the most advantageous option from an economic point of view. At teenvio.com we have different rates depending on the number of shipments and we also have a plan for you to do free email marketing , where you can send up to 5,000 emails per month to 1,000 different contacts.
Templates : Having numerous pre-designed templates and a powerful graphic editor so that you can adapt them to your needs without having programming knowledge is an essential requirement. After the subject line, the design is the second point of contact between the sender and the recipient of the campaign, and if we have managed to get our newsletter opened, we have the obligation to have the most attractive design possible to captivate the recipients of the same with our message. At teevio.com we have a very intuitive dynamic newsletter editor so that composing and designing your campaigns is as simple as possible.
