Barbie the Movie: An Amazing Marketing Lesson
Posted: Thu Dec 12, 2024 6:44 am
With an impressive marketing budget of $150 million , Barbie, the highly anticipated film directed by Greta Gerwig and starring Margot Robbie and Ryan Gosling, arrived on the big screen as an unprecedented cinematic event. This ambitious investment was reflected in an unparalleled promotional strategy, which spanned from traditional media to creative outdoor advertising and exciting experiential activations.
The impact of this strategy was not long in coming, and from the day of its release, Barbie conquered the box office with overwhelming force. In just three days in the United States, the film grossed an astonishing 155 million dollars, equivalent to almost 140 million euros . At a global level, the box office reached the extraordinary figure of 337 million dollars, consolidating itself as a resounding success in terms of revenue.
Barbie's box office success not only demonstrated the power of a well-crafted marketing strategy, but also confirmed the film's appeal to audiences, who responded with enthusiasm and excitement to this captivating new adaptation of Mattel's iconic doll.
The marketing strategy implemented to promote the film has been a list of telegram users in malaysia real success. Since the release of the first official trailer, the expectation and excitement among fans and the general public has skyrocketed, causing a real stir on social networks and in the media.
Greta Gerwig, renowned for her ability to direct films with strong and complex female characters, has managed to give Barbie a new dimension on the big screen. Her contemporary and empowering approach has connected with audiences, appealing to both lifelong Barbie fans and new generations who are discovering the magic of this iconic doll.
The marketing strategy implemented for the release of the Barbie movie has been a true lesson in how to turn a film production into the event of the year. The film has managed to actively involve Barbie fans, managing to establish a two-way relationship.
Interactive marketing
The creation of a social media filter, called "Barbie Selfie Generator," allowed users to transform themselves into their favorite characters from the Barbie universe thanks to artificial intelligence. This creative idea became a viral phenomenon, attracting thousands of people who wanted to be part of the Mattel universe and generate a significant impact on social media.
Google couldn't be left behind in the Barbie trend. The popular Internet search engine joined the fever of the iconic Mattel doll and launched a fun effect. When users search for the word "Barbie" or the names of the film's protagonists, Ryan Gosling and Margot Robbie, on Google, a magical effect is triggered that fills the computer screen with pink sparkles, adorning the search experience in a charming way.
Barbie-movie-google
Immersive experience
One fascinating experience was “World of Barbie,” which took place during the “Barbie Dreamhouse Tour” in the United States. Visitors not only had the opportunity to step inside Barbie’s iconic motorhome, the Dream Camper, but they could also discover more about the history of this beloved toy and, most surprisingly, become one of them! By stepping inside the boxes of Barbie’s legendary collections, visitors had a unique immersive experience that allowed them to fully immerse themselves in the magical world of Barbie.
But without a doubt, the move that really blew Barbie fans and the media away was the teaser of a powerful marketing campaign: the announcement of Barbie's boyfriend Ken as an Airbnb host. With the film's U.S. premiere just around the corner, excitement skyrocketed even further when it was revealed that the first and only person to book Barbie's Malibu Dream House in Malibu would get to stay the night there for free! A once-in-a-lifetime opportunity that no one would want to miss.
The impact of this strategy was not long in coming, and from the day of its release, Barbie conquered the box office with overwhelming force. In just three days in the United States, the film grossed an astonishing 155 million dollars, equivalent to almost 140 million euros . At a global level, the box office reached the extraordinary figure of 337 million dollars, consolidating itself as a resounding success in terms of revenue.
Barbie's box office success not only demonstrated the power of a well-crafted marketing strategy, but also confirmed the film's appeal to audiences, who responded with enthusiasm and excitement to this captivating new adaptation of Mattel's iconic doll.
The marketing strategy implemented to promote the film has been a list of telegram users in malaysia real success. Since the release of the first official trailer, the expectation and excitement among fans and the general public has skyrocketed, causing a real stir on social networks and in the media.
Greta Gerwig, renowned for her ability to direct films with strong and complex female characters, has managed to give Barbie a new dimension on the big screen. Her contemporary and empowering approach has connected with audiences, appealing to both lifelong Barbie fans and new generations who are discovering the magic of this iconic doll.
The marketing strategy implemented for the release of the Barbie movie has been a true lesson in how to turn a film production into the event of the year. The film has managed to actively involve Barbie fans, managing to establish a two-way relationship.
Interactive marketing
The creation of a social media filter, called "Barbie Selfie Generator," allowed users to transform themselves into their favorite characters from the Barbie universe thanks to artificial intelligence. This creative idea became a viral phenomenon, attracting thousands of people who wanted to be part of the Mattel universe and generate a significant impact on social media.
Google couldn't be left behind in the Barbie trend. The popular Internet search engine joined the fever of the iconic Mattel doll and launched a fun effect. When users search for the word "Barbie" or the names of the film's protagonists, Ryan Gosling and Margot Robbie, on Google, a magical effect is triggered that fills the computer screen with pink sparkles, adorning the search experience in a charming way.
Barbie-movie-google
Immersive experience
One fascinating experience was “World of Barbie,” which took place during the “Barbie Dreamhouse Tour” in the United States. Visitors not only had the opportunity to step inside Barbie’s iconic motorhome, the Dream Camper, but they could also discover more about the history of this beloved toy and, most surprisingly, become one of them! By stepping inside the boxes of Barbie’s legendary collections, visitors had a unique immersive experience that allowed them to fully immerse themselves in the magical world of Barbie.
But without a doubt, the move that really blew Barbie fans and the media away was the teaser of a powerful marketing campaign: the announcement of Barbie's boyfriend Ken as an Airbnb host. With the film's U.S. premiere just around the corner, excitement skyrocketed even further when it was revealed that the first and only person to book Barbie's Malibu Dream House in Malibu would get to stay the night there for free! A once-in-a-lifetime opportunity that no one would want to miss.