Andi Robinson, Global Content Leader At Corteva Agriscience, Has Led Content norway phone number resource Operations And A Global Content Marketing Work With Smes Often Fail To Provide Context To The Sme Prior To Engaging With Them. You Need To Give The Sme Information About Who You Are Trying To Reach And What Your Goals Are,” She Says.make Sure That Your #smes Understand Your #contentmarketing Objectives, Says @hijinxmarketing Via @sarahlparkeruk @cmicontent.share On Xbriefing Experts On Content Objectives Leads To Fewer Rounds Of Reviews And Better Results.
But How Do You Link Sme Expertise With The Content Goals?andi Asks These Questions To Put The Expert’s Perspective Alongside The Market Context:is This Sme Used To Talking In Technical Terms While Your Audience Is Less Technical?is This Sme Used To Talking About Product Benefits When The Content Goal Is To Create Awareness?the Answers Can Indicate The Potential Misalignment. Quickly Close The Gap By Providing The Sme With The Context For The Content Along With The Relevant Data Points.
