Tips for designing common areas at fairs and congresses
Posted: Wed Dec 11, 2024 10:38 am
Before we start with the tips for designing common areas at fairs and congresses , let's define what common areas are. These are areas whose objective is to provide collective service to attendees at a fair or congress. For example, networking and meeting areas, rest and lounge areas, stands, so-called ' gardens' or outdoor areas, mobile charging areas, or ' charging points ', and press exhibition areas, among others. They can be divided and delimited , although sometimes they can be line phone number data mixed in a common space creating different combinations. In any case, it is important to dedicate time and resources to the design of these areas and also give them a good creative solution , since they are a fundamental part of the customer experience .
And at this point we must make a small but important aside. Each fair and congress is a world of its own. It is very difficult to classify and catalogue all the possible situations that we may encounter. However, we can highlight one thing from the start. The common areas are either part of the fair or congress itself and, therefore, are designed in line with the graphic identity of the event, or they are sponsored and, as a result, are personalised with the graphic identity of each sponsor.
“ It is important to adapt our design and creative solutions to each event. ”
Furthermore, the number of participants can fluctuate from edition to edition, depending on the budgets, objectives and strategies of the exhibiting brands. This affects the surface area reserved for common areas. Therefore, our design and creative solutions must be adapted and scaled to each specific situation.
Design based on the objective
Once again, it may seem obvious, but it is important to keep in mind the functionality of a space in order to provide the best solution at the design level.
For example, networking areas are very functional areas . They can have many configurations, but we have to prioritize those elements that make work easier for attendees . A good solution is to use high tables with stools or long tables with different seats. In addition, charging points for smartphones and laptops must be offered. Charging points , by the way, have become so crucial that we can say today : wherever you have a space, put a USB port or a plug , because it will surely be in demand.
Lounge areas, stands and gardens , on the other hand, are more comfortable relaxation areas . Low tables and chairs work better there. In addition, by offering a nearby press area, kiosks and food trucks , we will create a more relaxed and relaxed atmosphere.
By the way, these same tips apply not only to fairs and congresses, since common areas are essential in the organization of any event .
Recycle and reuse
Modular and reusable design from a construction point of view in the long term wins hands down over ad hoc solutions . On the one hand, it can save us time and money , but what is even more interesting is that it is infinitely more sustainable . And what is more, rather than restricting our creativity, this more sustainable mindset will motivate us to explore new materials and integrate more natural elements of landscaping (compared to the hi-tech design that is becoming a thing of the past), such as plants, wood and, why not, water.
And at this point we must make a small but important aside. Each fair and congress is a world of its own. It is very difficult to classify and catalogue all the possible situations that we may encounter. However, we can highlight one thing from the start. The common areas are either part of the fair or congress itself and, therefore, are designed in line with the graphic identity of the event, or they are sponsored and, as a result, are personalised with the graphic identity of each sponsor.
“ It is important to adapt our design and creative solutions to each event. ”
Furthermore, the number of participants can fluctuate from edition to edition, depending on the budgets, objectives and strategies of the exhibiting brands. This affects the surface area reserved for common areas. Therefore, our design and creative solutions must be adapted and scaled to each specific situation.
Design based on the objective
Once again, it may seem obvious, but it is important to keep in mind the functionality of a space in order to provide the best solution at the design level.
For example, networking areas are very functional areas . They can have many configurations, but we have to prioritize those elements that make work easier for attendees . A good solution is to use high tables with stools or long tables with different seats. In addition, charging points for smartphones and laptops must be offered. Charging points , by the way, have become so crucial that we can say today : wherever you have a space, put a USB port or a plug , because it will surely be in demand.
Lounge areas, stands and gardens , on the other hand, are more comfortable relaxation areas . Low tables and chairs work better there. In addition, by offering a nearby press area, kiosks and food trucks , we will create a more relaxed and relaxed atmosphere.
By the way, these same tips apply not only to fairs and congresses, since common areas are essential in the organization of any event .
Recycle and reuse
Modular and reusable design from a construction point of view in the long term wins hands down over ad hoc solutions . On the one hand, it can save us time and money , but what is even more interesting is that it is infinitely more sustainable . And what is more, rather than restricting our creativity, this more sustainable mindset will motivate us to explore new materials and integrate more natural elements of landscaping (compared to the hi-tech design that is becoming a thing of the past), such as plants, wood and, why not, water.