Providers Handle That Process

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If They Look At A Spreadsheet Delivered To Them Through Email, Download All That Information To Their Laptop, And Prioritize The Changes Based On Their Experience, You Don’t Really Have A Process.and That Means Technology Shouldn’t Be The First Answer To That Problem.could (Or Should) You Update Existing Technology, Or Do You Need New Technology?i Can’t Tell You The Number Of Times I’ve Seen Marketing Teams Replace Their Cms Because They Conflate It With Their Website’s Design.

When Marketing Leadership Wants To Redesign The Website, They Use It As An macedonia phone number resource Opportunity To Replace The Poorly Implemented Cms.shouldn’t You At Least See If An Upgrade Or Reimplementation Would Suffice?handpicked Related Content: Things To Consider Before Investing In Content Technologycreate The Business Requirementsif You Answer These Questions And Land On “yes, We Need New Technology,” You’re Ready To List Your Business Requirements.i Won’t Cover That Process In Detail As It’s Well Known: Audit And Interview Stakeholder Groups To Uncover The Requirements In Each Of The Relevant Processes.



Ask Whether The Existing Processes Are The Best Way. You May Find Changing A Process To Better Match How Technology Is Easier Than Forcing Tech To Accommodate A Non-optimal Process.handpicked Related Content: How To Document Your Content Marketing Workflowidentify Your Focal Needsthis Third Step Is Possibly The Most Important Part Of Assessing Your New Technology Needs.you Might Think You Have Needs That No Other Business Does. (And You’re Not Alone – Nearly Every Marketing Team Believes It’s A Special Rainbow-colored Unicorn.