Wunder Digital has compiled numerous rankings of bank website visibility. Kazakhstan, Uzbekistan, and Belarus are each regularly targeted and studied. This time, Belarusian banks were targeted.
The rankings demonstrate the dynamics of their rankings, the systematization of market information, and an understanding of their popularity among potential and current clients. Banks themselves must carefully study them and determine the priority areas of their online marketing strategy that will allow them to maintain or reach this top spot.
Specifics of rating compilation:
The data from the Seraking service was used as a basis;
The methodology of weighted website visibility nigeria telemarketing database was used;
The analysis was conducted based on key queries regarding banking services within two large groups: individuals and legal entities;
queries related to exchange rates, purchases and sales were excluded;
To calculate the visibility of a website in Google and Yandex, a general visibility formula was used, and the search engine's weight was also taken into account.
General visibility
Eighteen of the 22 banks have a specific visibility ratio, while the rest have a zero-value ratio. Belarusbank leads the ranking by a wide margin, with Belgazprombank in second. Belagroprombank and Priorbank are third and fourth, respectively. Alfa Bank rounds out the top five.
Belarusian banks' visibility in search engines (Wunder Digital ranking)
Visibility on Google
The situation has changed somewhat here. Belarusbank continues to hold the lead, with Belgazprombank trailing behind by a wide margin. Belagroprombank is in third place, and Paritetbank has risen to fourth. Priorbank rounds out the top five.