How does Telegram advertising work in Uzbekistan? Wunder Digital's experienceSetup and payment: what do you need to know?
An advertising campaign is created in the dedicated Telegram Ads interface . This allows you to set the overall budget and the minimum bid: €2 per 1,000 impressions. Advertisers pay for ads based on the cost per impression. If you see that your ad campaign is running low on funds, you can top up your budget at any time and continue running it. It's important to note that after creating an ad, you can only change the bid and increase your advertising budget.
When setting up targeting, it is important to consider the following features:
Telegram Ads doesn't currently allow you to select the geographic location for your ads, so it's important to carefully and accurately select the channels where your ads will appear. Failure to do so will result in your ads appearing on every channel worldwide.
Targeted advertising can only be launched in Russian. Alternatively, you can use two languages in your Telegram channel, but the Russian language should be the dominant language.
You can exclude and add not only specific topics but also specific Telegram channels, including those of your competitors, to your settings. In peru telemarketing database essence, you'll be intercepting their clients!
Customization of display frequency and audience reach is not yet available to users.
How does Telegram advertising work in Uzbekistan? Wunder Digital's experience
What are the restrictions?
Everything is allowed on Telegram, except for what is prohibited. The list of prohibited content includes various categories of advertising, including: 18+, shocking content, political content, hate speech, promoting violence, harassment, discrimination, drugs, alcohol, tobacco, document forgery (including fake IDs), and much more. Ads that contain exaggerated comparisons and absolute statements, references to tragedies, health crises, or acts of mass violence are also prohibited on Telegram.
Launching in Uzbekistan: Wunder Digital's Experience
Matvey Fedoseyev, Client Relations Manager:
— One of Wunder Digital's recent Telegram Ads setup cases involved a large international company's channel. The client has an active Telegram channel, updated daily with engaging content. We were tasked with attracting new subscribers. The KPI was based on views.
A key requirement for the client when launching the ad was location: the ad had to be seen only by users located within Uzbekistan. Since Telegram doesn't allow geo-specific advertising, specialists manually selected a list of channels for subsequent targeting.