KFC's controversial chicken
Posted: Wed Sep 24, 2025 11:09 am
In November 2022, KFC app users in Germany received a message urging them to commemorate the anniversary of Kristallnacht with a special chicken. Kristallnacht was the anti-Semitic pogrom that took place in November 1938 in Germany and Austria, marking the beginning of the Holocaust.
Consequences
Within an hour, messages were sent out with apologies and information about the technical error. To create push notifications, the company used a bot loaded with a calendar of national holidays and commemorative dates, which automatically generated text messages. Even this prompt response failed to prevent the company from experiencing outrage and intense condemnation on social media.
Scandalous and shocking ideas attract audience attention and increase brand awareness. They generate buzz, become topics for posts and discussions, and even develop into memes. But it's important to understand the audience and the context: while some topics can be played with, there's a line that can't be crossed without serious reputational damage.
Analyze keywords according to audience intent
When analyzing keywords, consider the target audience's intent: what result do they expect to receive when they submit a query to the system? To determine this, record the exact wording and expressions users enter.
Typically, there are 4 main types of intents.
Informational. Here, the user's primary goal is to learn more about the product. This is often achieved through additional clarifications such as "how," "what," and so on, and search engines provide more detailed information on the topic.
Commercial. A person is ready to purchase a specific product and is looking for a specific place to buy it.
Geolocation-based. This query takes into account czechia telemarketing database the user's current location and provides the most relevant search results.
Navigational. Used to search for a specific resource.
2. Consider mid- and low-frequency keys
Low-frequency keywords are considered more converting: people immediately understand what they're looking for, based on their search query and intent. For example, "dress" is a high-frequency keyword, while "buy a mango summer midi dress" is a low-frequency keyword, as the user's next steps become clear.
Mid- and low-frequency search queries generate additional traffic. This is crucial for highly competitive niche sites to increase conversion rates, as well as for ranking a new website (if the resource already contains information that satisfies user needs).
3. Specify metadata
Metadata, or meta tags, are an important component of HTML code. They improve your page's search engine optimization. Therefore, after you've compiled the semantic core, immediately begin filling out the following sections.
Consequences
Within an hour, messages were sent out with apologies and information about the technical error. To create push notifications, the company used a bot loaded with a calendar of national holidays and commemorative dates, which automatically generated text messages. Even this prompt response failed to prevent the company from experiencing outrage and intense condemnation on social media.
Scandalous and shocking ideas attract audience attention and increase brand awareness. They generate buzz, become topics for posts and discussions, and even develop into memes. But it's important to understand the audience and the context: while some topics can be played with, there's a line that can't be crossed without serious reputational damage.
Analyze keywords according to audience intent
When analyzing keywords, consider the target audience's intent: what result do they expect to receive when they submit a query to the system? To determine this, record the exact wording and expressions users enter.
Typically, there are 4 main types of intents.
Informational. Here, the user's primary goal is to learn more about the product. This is often achieved through additional clarifications such as "how," "what," and so on, and search engines provide more detailed information on the topic.
Commercial. A person is ready to purchase a specific product and is looking for a specific place to buy it.
Geolocation-based. This query takes into account czechia telemarketing database the user's current location and provides the most relevant search results.
Navigational. Used to search for a specific resource.
2. Consider mid- and low-frequency keys
Low-frequency keywords are considered more converting: people immediately understand what they're looking for, based on their search query and intent. For example, "dress" is a high-frequency keyword, while "buy a mango summer midi dress" is a low-frequency keyword, as the user's next steps become clear.
Mid- and low-frequency search queries generate additional traffic. This is crucial for highly competitive niche sites to increase conversion rates, as well as for ranking a new website (if the resource already contains information that satisfies user needs).
3. Specify metadata
Metadata, or meta tags, are an important component of HTML code. They improve your page's search engine optimization. Therefore, after you've compiled the semantic core, immediately begin filling out the following sections.