If you are trying to find the right keywords for your business, the first thing you need to consider is:
Think about the services you offer and the products you sell.
What do I want people to do on my website?
Do I want them to book an appointment or consultation? Do I list of cambodia whatsapp phone numbers want them to buy something?
If someone were searching for something my business offers, what words would they use to search for it? Why?
To simplify things a bit, the millions and millions of searches performed every day on search engines can be reduced to three categories:
Go (navigational searches) – When someone wants to visit a specific website. For example: “Login UENI” or “Login Paypal”.
Knowledge (informational searches) – when someone is trying to find a fact. “How old is Boris Johnson?” and “When was The Hobbit released?” are informational searches.
Make (transactional searches) – When someone searches for a website that will lead to an interaction such as a sale or download. These searches include: “Air pumps for sale” or “Sign up for Spotify” or “Where to buy Rolling Stones CDs.”
If you know what type of customers you're targeting (if you own a shoe store, for example, your target audience might not be so much people looking for the history of sneakers as people looking to buy new shoes), you can optimize your page content accordingly.
When you're working on creating content for your site, it's a good idea to always keep in mind the end result of the site. If you want to sell something to someone, you'll need to create a different page than if you want to convey information or a tool.
Some free tools to get started with keywords
With that in mind, let's look at some ways to figure out what kind of keywords you should be using on your site. The best part? They're all free so you don't waste your money.
Note: All of these tools are only available in English. However, they all have the option to choose language and location, so they work perfectly in Spanish.
Keyword.io
Keyword.io is a very useful tool when it comes to finding some of the most common searches for given search terms.
In other words, it will help you understand what people are searching for in your business category. For example, if you own a financial advisory firm, you can search for “financial advisor” and get an idea of what the most popular searches are in your category.
What's more, if you sign up for a free account, you can download a selection of the results list if you find a few that are useful (although you can also “download” it like in the old days with a pen and paper if you don't want to sign up), like in this photo.
