Increase page loading speed
Posted: Wed Sep 24, 2025 10:57 am
The optimal speed is 0.4 seconds for the web version and 1.2 seconds for mobile. To check your website's loading speed, use a dedicated service like Google PageSpeed Insights or, for example, Cloudflare.
The reasons for the resource's slow operation may be:
there is too much media content and the server simply can't handle it;
large and heavy images, unoptimized videos;
the number of scripts has been exceeded, they are slowing down the loading;
technical problems on the hosting provider's side;
the server has HDDs installed instead of SSD hard drives, or the server itself has an incorrect configuration;
The resource is under DDoS attack or infected.
To speed up loading:
Use fewer images or reduce their resolution using tools such as Squoosh, Tinify, etc.;
reduce the number of redirects;
Remove unused JS/CSS files.
9. Avoid duplication
Duplicates can also appear if you generate a page with utm tags, get parameters and filters without a unique URL. For example, the original page is https://test.by/catalog/mobile/apple, and the duplicate is https://test.by/catalog/mobile/apple?utm_sourse=yandex.
Duplicate meta tags also create certain problems for a website.
Search engine confusion. SEO effectiveness can be reduced because robots may not understand which version of your page to index.
Adverse impact on rankings. Search engines often downgrade ivory-coast-telemarketing-database pages with duplicate meta tags. This reduces a website's visibility in search results.
Therefore, we recommend always setting up redirects and hiding duplicates from indexing. Taken together, these actions will improve your site's performance in search engines.
10. Use microdata to create a more clickable website snippet
Microdata allows search engines to display more detailed information. It allows search engines to see not only the products themselves but also their key characteristics, such as name, price, manufacturer, and so on.
11. Create cross-links
By interlinking, you can improve your website's navigation and optimize the user experience. Internal links help search engines:
index your resource more accurately;
reduce the number of failures.
This is an effective tool for more evenly distributing link juice, as well as improving the visibility of your pages in search engines and increasing their rankings.
The reasons for the resource's slow operation may be:
there is too much media content and the server simply can't handle it;
large and heavy images, unoptimized videos;
the number of scripts has been exceeded, they are slowing down the loading;
technical problems on the hosting provider's side;
the server has HDDs installed instead of SSD hard drives, or the server itself has an incorrect configuration;
The resource is under DDoS attack or infected.
To speed up loading:
Use fewer images or reduce their resolution using tools such as Squoosh, Tinify, etc.;
reduce the number of redirects;
Remove unused JS/CSS files.
9. Avoid duplication
Duplicates can also appear if you generate a page with utm tags, get parameters and filters without a unique URL. For example, the original page is https://test.by/catalog/mobile/apple, and the duplicate is https://test.by/catalog/mobile/apple?utm_sourse=yandex.
Duplicate meta tags also create certain problems for a website.
Search engine confusion. SEO effectiveness can be reduced because robots may not understand which version of your page to index.
Adverse impact on rankings. Search engines often downgrade ivory-coast-telemarketing-database pages with duplicate meta tags. This reduces a website's visibility in search results.
Therefore, we recommend always setting up redirects and hiding duplicates from indexing. Taken together, these actions will improve your site's performance in search engines.
10. Use microdata to create a more clickable website snippet
Microdata allows search engines to display more detailed information. It allows search engines to see not only the products themselves but also their key characteristics, such as name, price, manufacturer, and so on.
11. Create cross-links
By interlinking, you can improve your website's navigation and optimize the user experience. Internal links help search engines:
index your resource more accurately;
reduce the number of failures.
This is an effective tool for more evenly distributing link juice, as well as improving the visibility of your pages in search engines and increasing their rankings.