Consequences
The video sparked widespread online discussion, with some appreciating the creative approach, while others criticized the company for violating safety regulations. The Ministry of Antimonopoly Regulation and Trade of the Republic of Belarus (MART) made the final decision, ordering a cease-and-desist order to stop the distribution of the inappropriate advertising.
Young hens from ABC
ABC, a food brand, made a controversial post on its djibouti telemarketing database social media page. A package of chicken eggs was displayed against a backdrop of striking women in lingerie, accompanied by the caption "From young hens."
Consequences
Subscribers left several dissatisfied comments about the questionable creative, but brand representatives did not respond. It's worth noting that ABC has regularly been the target of criticism for its controversial advertising. Specifically, the company released a corporate calendar featuring a girl in lingerie with a package of horseradish in the foreground and provocative text suggesting that horseradish should be on everyone's desk...
Advertising Passions: Scandalous Creatives That Required Apologies
Setting: Kazakhstan
Coca-Cola's Bad Location
In the spring of 2023, Almaty residents discovered a Coca-Cola advertising image replacing their beloved mural of the city's symbol, the snow leopard. This replacement was not well received by Almaty residents, and numerous posts and videos appeared on social media calling for people to abandon the brand's products.
Consequences
Coca-Cola representatives responded promptly, apologizing and promising to restore the original image. As a bonus, the company announced it would donate new benches and ping-pong tables made from recycled plastic to the city. A few weeks later, the snow leopard image was restored.
A killer photoshoot from H&M and Buro 24/7
Ahead of the launch of H&M's 1970s-inspired collection, the online publication "Buro 24/7 Kazakhstan" decided to hold a photo shoot to recreate the atmosphere of that era. However, the organizers chose a dubious and controversial approach. The 1970s saw a wave of serial crimes sweep through the United States, and the fashion shoot explored this theme. Models wearing H&M clothing and accessories portrayed the crime victims—one with a pillow over her head, another with a bloody knife.