4 tips to improve your telemarketing results
Posted: Wed Dec 11, 2024 8:27 am
Marketing is currently one of the sectors that generates the most jobs. Among the profiles most in demand by companies are those of a technical nature (SEO specialist, Google Analytics or Tag Manager) and also those related to Telemarketing . The latter are faced with a great opportunity to make a place for themselves in the labour market, as more and more companies are opting for Contact Center services when faced with the need to sell.
However, and although the telemarketing sector is in full expansion towards niches that until a few years ago were off-limits, it is important not to lose sight of the guidelines that govern the effectiveness of this strategy. So, at Mediapost we want to highlight four recommendations that we consider essential when it comes to executing a good telesales, after-sales and/or customer service campaign.
Why data is important in telemarketing
Having a quality database that is reliable and up-to-date will provide us with detailed information about each type of client, so that exploring the social and economic impact of chinese canadians in canada we can understand their tastes , personal interests and behaviour patterns . In addition, a good database can be segmented into variables such as sex, age, etc.
If we use the data we have correctly, we can create personal communications that will help us to capture the attention of any client.
In addition, an excellent database will help us a lot in the process of selling a certain product or service. It will also help us to manage information in a more concrete way , thus maximizing our available time, which will help us to materialize better mailing campaigns .
Tips to improve telemarketing results
1. Research first, act later : It is advisable to carry out prior prospecting tasks before making the first contact call. This research will provide us with valuable data in order to find out the approach of the company to contact, its future prospects, its strategy or the most relevant news about it. With all this data, the agent can get an idea of what services he could offer in the call to the potential client.
2. Contact the right person : It is a mistake to first contact the person in charge of the company, as they rarely manage to bring negotiations to a successful conclusion. Not surprisingly, it is usually more effective to contact the person who is usually involved in influencing the purchase decision. It is very useful to first ask who you are speaking to and then act accordingly or ask that the call be transferred to the appropriate person.
However, and although the telemarketing sector is in full expansion towards niches that until a few years ago were off-limits, it is important not to lose sight of the guidelines that govern the effectiveness of this strategy. So, at Mediapost we want to highlight four recommendations that we consider essential when it comes to executing a good telesales, after-sales and/or customer service campaign.
Why data is important in telemarketing
Having a quality database that is reliable and up-to-date will provide us with detailed information about each type of client, so that exploring the social and economic impact of chinese canadians in canada we can understand their tastes , personal interests and behaviour patterns . In addition, a good database can be segmented into variables such as sex, age, etc.
If we use the data we have correctly, we can create personal communications that will help us to capture the attention of any client.
In addition, an excellent database will help us a lot in the process of selling a certain product or service. It will also help us to manage information in a more concrete way , thus maximizing our available time, which will help us to materialize better mailing campaigns .
Tips to improve telemarketing results
1. Research first, act later : It is advisable to carry out prior prospecting tasks before making the first contact call. This research will provide us with valuable data in order to find out the approach of the company to contact, its future prospects, its strategy or the most relevant news about it. With all this data, the agent can get an idea of what services he could offer in the call to the potential client.
2. Contact the right person : It is a mistake to first contact the person in charge of the company, as they rarely manage to bring negotiations to a successful conclusion. Not surprisingly, it is usually more effective to contact the person who is usually involved in influencing the purchase decision. It is very useful to first ask who you are speaking to and then act accordingly or ask that the call be transferred to the appropriate person.